1. Trademark requirements for entering Tmall:

1. Anyone entering Tmall needs to pay a deposit and abide by Tmall’s operating rules. A brand flagship store that operates multiple self-branded products and each brand is owned by the same actual controller (only Tmall actively invites to enter).

2. Brand flagship store opened by the owner of a store-type brand (service trademark) (only invited by Tmall). The subject of opening a store must be the brand (trademark) right holder or an enterprise holding an exclusive authorization document issued by the right holder to open a Tmall brand flagship store.

2. Requirements for trademarks in JD.com:

1. If it is the same as or similar to the official mark or inspection mark indicating the implementation of control and guarantee, it will not be accepted.

2. If the marks listed in the preceding paragraph have acquired distinctive features through use and are easy to identify, they may be used as trademarks if they only directly represent the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods. register.

Extended information:

Notes on entering Tmall:

New Article 20: With the continuous development and changes of consumer demands and business models, Tmall will work with merchants to explore new store types and business models in due course through proactive invitations or open entry.

The secondary category of movie tickets is temporarily suspended. The first-level categories of cleaning/food/commercial equipment are temporarily closed.

If the store name or domain name contains the above information, Tmall can make appropriate adjustments. At the same time, as consumer demands and business models continue to evolve and change, Tmall will timely explore new store types and business models with merchants through proactive invitations or open settlements. Regarding the naming rules of the above-mentioned stores, if these regulations are not covered and if Tmall has other regulations, such regulations shall prevail.

Tmall official website-Tmall admission criteria

Jingdong Mall-Admission to JD.com