Design positioning is a design work that has clear goals and solves problems in conception methods.

Design positioning can emphasize specific consumer groups in packaging design, the quality of the product or a certain special function, or the color and decorative patterns of the packaging, etc., so as to accurately convey the product to consumers. information. The specific situations are as follows:

1. Color

can be used to express the image of a product or company, produce a strong visual impact, and leave a deep impression on consumers.

2. Graphics

The decorative patterns or auxiliary graphics of the packaging, combined with the color, can better exert the visual recognition effect of the packaging.

3. Text

Text plays a key role in packaging. As another way to distinguish other products, it is very common to use text as a trademark for packaging.

Extended information

Related details of design positioning

It is understood that design positioning mainly has three basic elements: brand, product and consumer, which include The purpose of rich and colorful information content is to clarify the primary and secondary relationships and establish the design theme and focus.

As a method closely related to design conception, design positioning emphasizes the pertinence, purpose, and utility of design, and establishes the main content and direction for the conception and expression of design.

After the combined design positioning, it is necessary to grasp the organic connection and coordination between each other, but there still needs to be corresponding focus of performance to avoid conflicts with each other.

Baidu Encyclopedia-Positioning Design