What is fake is also fake\x0d\The manufacturer of "Hougu" biscuits is a pharmaceutical company called Jiangzhong Group. This company, which is well-known for producing stomach medicines such as "Jianwei Xiaoshi Tablets", has developed biscuits with stomach-nourishing effects by taking advantage of the stomach-nourishing properties of Hericium erinaceus, and has registered the "Hougu" trademark. "Hougu" biscuits were launched in September 2013. Although the price is high, the products have been selling well. \x0d\\x0d\Recently, this company has been a little annoyed: in some shopping malls and supermarkets, a biscuit with the trademark "999" and the name "Monkey Mushroom" is sold side by side with the "Hougu" biscuit. Packaging boxes of similar size, similar fonts, and packaging of similar colors? Everything makes it difficult for consumers to distinguish between genuine and fake products. If you are not careful, you will be confused by the real and fake "monkey heads". \x0d\\x0d\According to the relevant provisions of my country's Anti-Unfair Competition Law and Patent Law, unauthorized use of the unique name, packaging, and decoration of well-known products, or use of names, packaging, and decoration similar to those of well-known products, causing the well-known products of others to be confused If the product is confused and the buyer mistakenly believes that it is the well-known product, it constitutes unfair competition and is suspected of infringing the design patent right. \x0d\\x0d\The counterfeit "Houtu" biscuits are not only "Monkey Mushroom", but also many biscuits named "Hericium". Similar to the "Monkey Mushroom" biscuits, these biscuits are basically the same as Jiangzhong's "Monkey Mushroom" biscuits in terms of packaging size, shape, color, and pattern, so they can be fake and real. \x0d\\x0d\When false becomes true, true is also false. A consumer said: "I thought 'Hericium' was fake! I know there is 'Hericium' in the world, but I have never heard of 'Hericium'!" There are all kinds of "fake Hericium" and "real" x0d\李鬼" has made Jiangzhong Group, the owner of the "Hougu" trademark, miserable. Li Bin, functional food director of the group's marketing department, said that as many as 6 biscuits with outer packaging and names that are very similar to "Hougu" have been found, and "new products" are constantly emerging on the market. \x0d\\x0d\The secret behind the popularity of both real and fake products\x0d\\x0d\Why is it so popular whether it is a real "monkey girl" or a fake "monkey mushroom"? The fundamental reason lies in the "stomach nourishing" function of Hericium erinaceus. \x0d\\x0d\ Our country is a country prone to gastrointestinal diseases and has always been known as the "Stomach Disease Big Country". In traditional Chinese culture, there has always been a saying that stomach problems should be treated with "three-thirds treatment and seventy-one nourishment", such as "steamed buns nourish the stomach", "millet porridge nourishes the stomach" and so on. \x0d\\x0d\According to literature, Hericium erinaceus is a stomach-nourishing treasure that can be used both as medicine and food. As a food ingredient, it has been said in ancient times that "hericium in the mountains and bird's nest from the sea" are known as "the four famous dishes" together with shark's fin, bear's paw and bird's nest. \x0d\\x0d\ According to Li Bin, a 720-gram box of "Houtu" biscuits contains about 11% of dried Hericium, which is equivalent to 634 grams of fresh product. \x0d\\x0d\Sun Baoguo, an academician of the Chinese Academy of Engineering and a professor at the School of Food Science and Technology, Beijing Technology and Business University, said that just as black-bone chicken, hawthorn, and red dates are all food ingredients, but they also have medicinal effects, foods using Hericium erinaceus as raw materials must be of high quality. In sufficient quantity, it will naturally nourish the stomach. This is the principle of "diet therapy" in traditional Chinese culture. \x0d\\x0d\Counterfeiting and infringement can only be cured by heavy penalties\x0d\\x0d\The hot sales of fake "monkey mushrooms" not only cause the real "monkey mushrooms" to suffer heavy losses, but also infringe on the rights and interests of consumers. \x0d\\x0d\The manufacturer of the "monkey mushroom" biscuits with the trademark "999" mentioned above is a Henan company called "Sanjiu Enterprise Group". This "double-material" counterfeit product not only infringes the patent for the packaging design of "Hougu" biscuits, but also counterfeits the "999" trademark of China Resources Sanjiu Pharmaceutical. China Resources Sanjiu Pharmaceutical issued a statement on April 25 this year, stating that the company has no property rights relationship with Sanjiu Enterprise Group and has never authorized it to use the "999" series of registered trademarks. All products on the market bearing the name "Sanjiu Enterprise Group" are not produced by China Resources Sanjiu. \x0d\\x0d\The price of a 720-gram package of Hericium biscuits called "Manshika" is 69 yuan, 39 yuan, and 29 yuan in different supermarkets. Jiangzhong Group's "Hougu" cake\x0d\ is sold in supermarkets for 105 yuan in a 720-gram package. Li Bin believes that the so-called Hericium biscuits, which only sell for 20 to 30 yuan, cannot contain a sufficient amount of Hericium ingredients based on the current market price of Hericium.

\x0d\\x0d\It is understood that Jiangzhong Group has filed a lawsuit against the infringement of "Manshika" Hericium biscuits, and the Nanchang Intermediate People's Court recently issued a "litigation injunction" against "Manshika" The ruling ordered the "Manshica" Hericium biscuits manufacturer to immediately stop manufacturing and selling infringing products. Prosecutions against several other “copycat” companies, including Sanjiu Enterprise Group, are also underway. \x0d\\x0d\Sun Baoguo believes that many fake and shoddy products "copycat" from famous brands and are "copycats". They are repeatedly banned and cracked down on repeat offenders. The important point is that the penalties are too light. Sun Baoguo suggested that for trademark infringements, penalties should be increased to make counterfeiters bankrupt and infringers unable to move forward.