Make full use of brand advantages
A professional company did a survey. Although there are many real estate agents in Shanghai now, it is impossible to maintain the survival of so many companies if the total amount of real estate transactions in Shanghai is evenly distributed to each company. According to statistics, nearly 70% of private real estate agents closed down within one year. Those lone rangers who survive are often companies with operational advantages or characteristics. For example, some specialize in real estate transactions in one street, and some specialize in renting old houses, seeking small but refined.
With the standardization and institutionalization of real estate transactions, it seems to be a trend to open real estate intermediary franchise stores. Its biggest advantage is that franchisees can get support from different aspects of the head office in their operations. For example, in terms of store image, the head office will provide unified decoration standards, decorative layout, unified office supplies, and even the production of business cards is unified. More importantly, franchisees will gain an intangible brand advantage, because all franchisees enjoy resources. Generally, a good head office will regularly train franchisees to ensure that customers enjoy the same service in different franchisees. In advertising, all kinds of marketing promotion made by brand owners to promote their brand image are equivalent to helping franchisees advertise. In this way, in the same street, although it may be a latecomer, because of "familiar faces", people will naturally join in.
Generally speaking, opening a real estate franchise store is a win-win situation, trademark holders will benefit, and franchise stores will also have a competitive advantage.
Entry conditions of franchise stores
It is not complicated to own a chain of real estate agents. Take Midland Property as an example. 1. A franchisee must register a real estate economic company and need five real estate business qualification certificates or register a real estate economic firm (only one relevant qualification certificate is required). It doesn't matter if there is no relevant certificate. You can hire a certified person to be your store manager or shop assistant. You just need to feel comfortable as a boss. In terms of funds, there must be a registered capital of 500,000 yuan, which is a working capital and can be freely controlled. Secondly, franchisees should pay the head office an initial fee of 50,000 yuan and a three-year deposit of 60,000 yuan (the deposit will be refunded after three years), and they should also pay the head office a monthly trademark renewal fee of 5,000 yuan and a consulting management fee of 600 yuan. If the monthly turnover exceeds 654.38 million yuan, an additional 8% of the turnover will be paid. The third is to have a business area of more than 50 square meters.
It should be said that the cost of opening a real estate intermediary chain store under such conditions is not high. Take a franchise store of Midland Property in Hongkou District as an example. The owner of this store has his own real estate business qualification certificate, and the business area of the store is 60 square meters. He spent a certain amount of rent, telephone charges, internet access fees, employee salaries and trademark management fees that should be paid. The store recovered its cost in less than half a year.
Tourists are more important than houses.
During the interview, the most important "business" that the reporter got was that "customers are more important than housing". Because "the house is stuck on the window", he died. For example, a customer tells you to buy a house with certain conditions, but you just don't have it at hand. You can get a house with the same conditions from other franchisees or other real estate agents, but if no customer asks you for a house, it will be in big trouble. Therefore, as a real estate agent, it is very important to have a certain number of customers. Some old customers can't stay after finishing a business, because if they win the trust of others, they may even make a second or third business. Moreover, by introducing old customers to others, intermediaries can gain a good reputation among a certain group of people, which is of great help to expand their business. It can be said that it is now "the buyer faces south". This may be worthy of the attention of real estate agents and readers who want to do real estate agency business. Hope to adopt