Zhonghui Design (professional packaging design company) answers:

In food packaging design, color matching is a very important part, it can add visual impact and appeal to the product. Strengthen brand image and convey product information. In the color matching of food packaging design, the following points need to be considered:

1. The color should conform to the food attributes

Different food attributes should use different colors, such as sweets with warm tones. Mainly, sour food mostly uses bright colors. For example, colors such as red and yellow can represent sweet foods, while green, purple, etc. often represent light or healthy foods.

2. Colors should have contrast

Choose contrasting colors as color matching to make the packaging design clearer. At the same time, combining colors with different brightness and saturation in the same color segment creates a chaotic aesthetic.

3. The color matching should be consistent with the brand image

When designing the color matching of food packaging, the corresponding color scheme should be selected according to the brand image. If the brand conveys a warm and family image, it should also have very warm, soft, and natural colors. If the brand image is more sharp, simple and subtle adjustments should be made when selecting colors.

4. Consideration of packaging usage and consumer groups

To establish a connection between food packaging and consumer groups, multiple factors such as the buyer’s personality, gender, age, and hobbies must be considered. Make the product more attractive for them to choose

5. The materials must be perfectly matched

Choosing appropriate images and fonts to highlight the features of the product is also an indispensable link. Designers should match text and materials with corresponding combination patterns with high fit according to the color of the packaging box to show that the green freshness is expressed outwardly in a generous and well-behaved manner, making consumers visually attractive.

Based on the above points, color matching is like a small but important link in packaging design. Good color matching can create a unique cover for the product, strengthen the brand image, enhance influence, and make customers willing to pay for it.

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The above are the answers provided by Zhonghui Design (a professional packaging design company). I hope it will be helpful to everyone.