1. Different trademarks

Five-star Moutai uses the trademark with wheat ears surrounding the five stars, which is also the original trademark of Moutai. Feitian Moutai used the flying fairy from Dunhuang murals as its trademark for export.

2. Different packaging

In terms of packaging, the packaging of Five Star Moutai is more ordinary than that of the latter. Feitian Moutai is exported to highlight the quality of the national liquor.

3. Different grades

Moutai Distillery also pays more attention to Feitian. In terms of bottles, packaging, and anti-counterfeiting, it is better than Five Star, making it appear to be more upscale.

The past and present life of Five Star and Feitian

In 1953, due to the emergence of counterfeit Moutai from Hong Kong in the Southeast Asian market, which affected the sales of Kweichow Moutai, the Guizhou Provincial Department of Industry notified the Moutai Distillery as soon as possible Registered trademark. So on May 1, 1954, the "Jinlun brand" trademark with wheat ears surrounding the five stars was officially registered, which was also the predecessor of the five-star trademark.

After the "Jinlun" trademark is registered, it will be used not only in the domestic market, but also in foreign markets. However, under the historical background at that time, the newly founded China was not tolerated by Western anti-China forces, let alone exporting things with the elements of "five stars", "gears" and "wheat ears" to Western countries.

As a result, the "Jinlun" trademark was made a big fuss, and was even regarded as a "political trademark." Moutai was discriminated against, and every effort was made to boycott China's cultural export. In the end, Moutai's overseas sales plummeted.

In order to change this situation and adapt to overseas market demand, Moutai Distillery decided to change the label. At that time, Dunhuang murals attracted much attention in Western society, and the flying sky pattern was one of the iconic images of Dunhuang murals and a treasure in the history of world art. It was highly accepted in Western society.

The flying fairy has been given the meaning of a diplomatic envoy, which coincides with Moutai's export vision, so Moutai Distillery decided to use the "Flying Fairy Offering Wine" picture in the Dunhuang murals as its new logo.

In 1958, the "Feitian" trademark was officially registered in Hong Kong, Singapore and Malaysia. The trademark ownership belongs to Guizhou Grain, Oil and Food Import and Export Company, and Moutai Distillery uses it for a fee. From then on, the era of "Golden Wheel" and "Flying Sky" began both internally and externally.