First, there is no comparability and different positioning.

Second, Xiaomi:

1) Because the DNA of Xiaomi Company is more inclined to "small profits but quick turnover", the pricing of Xiaomi notebook will be lower. It has been reported before that its price will not exceed 3,000 yuan, and the configuration is good, which is a relatively low level in the notebook market. If the same "fever" strategy is adopted, such products may still sell well, just like the Redmi series. And Xiaomi also has a very high-quality online sales channel Xiaomi. This is also conducive to its sales.

2) Low-priced notebooks have a high degree of overlap with users who consume Xiaomi mobile phones, and Xiaomi is more likely to sell these products to these consumers, which will further expand Xiaomi's ecology, which should make Xiaomi notebooks and Xiaomi mobile phones have similar relationships with Macs and iPhone. The resulting situation is that the transfer cost becomes higher, and such users will use the brand's products for a long time. Moreover, Xiaomi itself has ecological advantages, and Xiaomi notebook may also become a part of its ecology and become a control center.

3) In addition, Xiaomi is not only a mobile phone company, a department store, but also an Internet company, so Xiaomi notebook has been an Internet product since its birth, which is also one of the advantages.

4) In addition to Xiaomi Company itself, its CEO Lei Jun is now the chairman of four companies, namely: Jinshan Software, Happy Age, Cheetah Mobile and Shunwei Investment. Well-known software such as Kingsoft Internet Security, WPS, Cheetah Browser and YY all come from these companies, covering many fields, including antivirus software, office software, social software, games, cloud storage, movies and so on. As long as Xiaomi has a laptop, Lei Jun's software can basically meet the needs of daily work and life, which is also one of Xiaomi's advantages.

Third, Huawei:

1) Huawei's advantages lie in its current high-end image (Mate series) and good offline channels. Among them, the offline channel is accumulated by Huawei for many years, which is by no means an overnight success, which will help the sales and promotion of its products.

2) It can be seen from Huawei's application for the trademark Matebook of notebooks that its PC products may be positioned as mid-to high-end PCs. At present, Huawei's products starting with Mate are basically high-end mobile phones, while Mate series mobile phones are currently positioned as business people. Huawei's Matebook should also coincide with this group of people, and their spending power is higher. Perhaps Huawei's Matebook will have considerable single product profits.

3) Huawei also has very good strength in hardware technology, and the Hisilicon Kirin processor is one of them. In addition, Huawei has also developed a variety of tablets, such as: Huawei M2 10.0, Huawei M2 8.0, and Glory Tablet, which also has certain advantages in developing two-in-one PC tablet products.

Compared with traditional PC manufacturers, these two companies have a great advantage, that is, marketing. Everyone has seen the marketing skills of the two companies, so I won't go into details here. The difference between traditional PC manufacturers is not a little bit. At present, if the domestic market doesn't "blow" a good product, it's basically a waste.