This problem starts with two factors, one is historical reasons and the other is psychological analysis.

Chinese people prefer to wear clothes with English printed on them, and foreigners also like some Chinese cultural clothes and jewelry.

From a historical perspective, China has been invaded by foreign countries in the past one hundred years. Over time, it has developed a fear of foreigners. Due to various reasons, China has lost its previous status as a great power and has lost its economic status. , culture and other aspects lag behind other countries, so they have a kind of admiration for Western culture. Printing English on clothes or other things becomes a sense of superiority in status, so they prefer to print English. What's more, today, the world's cultures are integrating and absorbing each other, and people will be more interested in new things.

From a psychological perspective, there are also several factors. First, English is a symbolic representation for the Chinese, rather than a cultural one. Most of the time, English has no specific meaning and is just a symbol. Decorate a symbol. 2. Chinese is more familiar to us. The more familiar it is, the cheaper it will feel. Moreover, Chinese will also have more meanings in it at this time, not just as decoration. 3. Chinese characters are vast and profound. Most people cannot grasp the character spacing, fonts, overall layout, and the temperament they present. Therefore, the clothes produced have a rather cheap feel and cannot grasp the beauty of the artistic conception. .

Similarly, South Korea, Japan and other places, not to mention, have been influenced by Chinese culture for thousands of years and have already been deeply rooted in their hearts. Every prime minister in South Korea will inscribe an inscription in Chinese when he comes to power. Every prime minister will Calligraphy writing Chinese characters. In European and American countries, Chinese character culture has also become a trend. People who often watch football and basketball will find that some athletes have Chinese characters tattooed on their bodies. This is also a symbol for them, and for English, Chinese connotations have more meanings. More foundation.

Nowadays, Chinese characters have also become a trend, especially Li Ning’s participation in Paris Fashion Week, which has given the Chinese people confidence that their confidence in their own culture will be recognized by others. There have always been good ones in China. Chinese character artworks, including clothing packaging brand trademarks, etc., just lack an opportunity.