Well-known trademarks not only have the distinguishing function of general trademarks, but also have strong competitiveness, high popularity and extensive influence. They have been well known and trusted by consumers and operators, and have relevant commercial value. These characteristics make it often the object of infringement. In order to prevent and reduce this kind of infringement, the Paris Convention for the Protection of Industrial Property and the Agreement on Trade-related Intellectual Property Rights have made effective and specific provisions on the special protection of well-known trademarks.