Chendan means sunrise in the east, and the English name "AURORA" means dawn. Both symbolize light and hope, and represent vitality and vitality. At the beginning of the business, it started as an agent for the sales of time clocks and Chinese typewriters. It gradually developed into a business covering communications, office furniture, office automation equipment systems and consumer electronics.

Since 1993, it has invested and built factories in mainland China, and in 2003, it built the Aurora International Building in Pudong, Shanghai. Today, the sales and service network of Aurora Group has covered all regions across the country and has won many honors, including Aurora Furniture has also won the titles of "China's Famous Trademark", "Top Ten Efficiencies in the National Furniture Manufacturing Industry", "Shanghai Famous Trademark", "Shanghai Famous Brand Product", Jiading District's "Excellent Foreign-funded Enterprise", "Excellent Enterprise Award", " Star Enterprise Silver Award", "IF Design Award" and other awards.

Aurora Group aims to provide integrated services of TOTAL SOLUTION for the office environment, providing customers with the most systematic, complete and high-quality products and fast services. The Aurora Group has privately cherished Chinese ancient cultural relics for more than 30 years, collecting more than 7,000 cultural relics such as ancient jades and porcelain, supporting academic research, and established the Aurora Museum in 2003 to share and promote culture and art.

In June 2008, Aurora Group became one of the 18 corporate pavilions at the 2010 Shanghai World Expo with its unique and innovative "Chinese Jade Culture. New Urban Style" and has signed an independent agreement with the Shanghai World Expo Bureau. The contract to build a pavilion and participate in the exhibition allows the world to see that Aurora is not only a leading brand in office environment integration, but also has a profound cultural heritage.