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Do you think Xtep's application for special trademarks is beneficial to the development of enterprises?
It is reported that Xtep (China) Co., Ltd. recently supplemented the information of trademark application. What's the brand name? Particularly dissatisfied? At present, the application is under trial. About Xtep application? Particularly dissatisfied? The news of the trademark has also appeared on the hot search list recently. It can be seen that the unique brand name of this pattern has aroused many people's curiosity. This? Particularly dissatisfied? Trademark classification includes 18 categories? Leather leather goods, 25 categories? Clothing, shoes and hats, etc. This should be that Xtep Group wants to build a brand-new sports brand. Recently, the brains of many enterprises have simply opened, and they like to take some colorful brand names to attract attention like a naming contest. Yili applied? Hey, cow night? , Tencent application? I want BUFF? 、? Protect our output? 、? Against the wind Wait, did you apply for it? Hehehe? Mengniu and Coca Cola registered? Awesome? Haidilao, a well-known catering company, is frantically and intensively applying for many trademarks, such as? Fishing in the basin? 、? Go to Haidilao? 、? Old underwater? Waiting for hundreds of strange names and trademarks makes people laugh. Perhaps these businesses apply for such trademarks so intensively, mainly because they are afraid that others will use some similar or homophonic names to rub the heat, which will affect their company's business strategy and prevent unnecessary disputes from trademark competition and infringement. Like today's headline company, it used to be a company? Fried dough sticks today? Restaurants sue trademark infringement because there are indeed some opportunistic merchants who use the popularity of big brands to gain benefits, and many companies have to work hard on trademarks to prevent similar trademark infringement incidents. Xtep, as a well-known sports brand, named the newly applied trademark this time? Particularly dissatisfied? The news also quickly caused heated discussion. The name is really unique and grounded, and it is easy to arouse people's discussion. In recent years, Xtep has focused on pleasing young consumers in business strategy in order to expand its business scale, because the consumption kinetic energy of young people can not be ignored, and young consumers are also the main reliance of its development. After all, sportswear is more likely to attract young consumers. Xtep fashion avant-garde again? Maverick? Concepts and other elements cater to young consumers, and sponsoring "China New Rap" is intended to lead the street trend culture. Is Hip-hop 2 a costume sponsor? Dare to challenge without giving up? Xtep spirit inspires young people, integrates and approaches them, vigorously promotes Xtep brand rejuvenation strategy, and of course brings good marketing effect to Xtep. Xtep recent application? Particularly dissatisfied? Such a trademark naturally conforms to its concept of youthfulness, and will also cause a large number of young people to sing, which is conducive to Xtep's position being consolidated and its business continuing to develop in the process of leading the young trend.