Fiber tea·Corn silk tea (corn silk, barley, brown rice). Fiber Tea·Hangzhou White Chrysanthemum Tea (Hangzhou White Chrysanthemum, Cassia Seed, Lycium barbarum). Fiber Tea·Mulberry Leaf Tea (mulberry leaves, white bitter melon).

Brand tone: high-end, young, fashionable, intelligent, interesting, and environmentally friendly. Brand positioning: To provide women who pursue a quality life with a simple and easy-to-adhere health regimen, plant tea drinks that help them improve their bodies and alleviate sub-health problems. Fiber tea is a good friend who cares and accompanies women, allowing women to achieve unity of body and mind, cultivate both internal and external health, and better relax from the pressure of life and work.

This is the proposition and strategy sheet for the 14th Daguang Competition in 2022: Bazaar girls drink fiber tea.