In April this year 1, Xiaomi registered the trademark of Michao, and the release of this information also attracted the attention of many netizens. Although Xiaomi did make a turnaround in recent years, it overthrew Xiaomi's position in the minds of consumers and gradually embarked on the ranks of high-end machines. However, the cross-industry registered rice car trademark has been questioned by many consumers whether it is ugly. Regarding the questioning of netizens, Lei Jun said that Xiaomi's positioning has always been what consumers want to do. Registering a trademark is also to establish its own unique brand, which is of great significance to future visibility and publicity. Of course, many rice noodles are very much looking forward to it. I hope that Xiaomi's first car in the future can be an SUV.

Seeking vitality across industries is not only the time when Xiaomi released information at the end of March. Lei Jun announced at the press conference that Xiaomi will enter the electric vehicle market in the future. However, Xiaomi is not a precedent for this cross-industry operation. Originally, in terms of smart cars, it was a market that many giants competed for. In addition to cars, there are many well-known brands, and 202 1 also seeks other cross-industries. For example, many food giants have begun to enter the beauty industry, not to mention Xiaomi.

However, for other industries, Xiaomi's choice of smart cars is undoubtedly a very significant breakthrough. You know, the higher the expectation, the heavier the pressure on enterprises. Although there is a huge explosion space for cars in the future, especially compared with the already famous electric car brands, Xiaomi is undoubtedly a newborn baby. Although Xiaomi has been committed to developing many sectors of intelligence and electrification, as a technology company, Xiaomi undoubtedly occupies a large market share. However, compared with the new forces of building cars, Xiaomi still has a lot of room for improvement.

Why does Xiaomi become a car manufacturer? In terms of policy, in terms of future planning, energy conservation and emission reduction have always been included in the guidance of new policies. In the process of future economic development, new energy electric vehicles will gradually replace fuel vehicles. It is because of this pie that Xiaomi began to enter the automobile industry.

Secondly, in terms of business, although Xiaomi smart phone did break through itself, it broke the inherent concept of low-end groups consuming mobile phones, and gradually opened up high-end mobile phones, which was recognized by more and more consumers. However, at present, the sales volume of Xiaomi has ranked third in the world, and the future development space has been limited. After all, many well-known brands in the field of smart phones are under great competitive pressure. It is really difficult for Xiaomi to promote another space.

Relatively speaking, smart car is a new industry, which will not only have a large market in the future, but also gradually form a scale. In addition to Xiaomi, there are actually other smart machine industries that have begun to enter the car-making industry. If Xiaomi can give full play to its advantages in the future, it may stand out in this cross-industry market and occupy a certain space. You know, Xiaomi has always had its own unique innate advantages, whether it is product design or intelligence. Therefore, I also expect Xiaomi's peak to change lanes and create more glory in the car industry.