If you promise to replace the liquidated damages, the store will be exempted from paying 6,000 yuan as liquidated damages.
Osher Toys franchise store opened in JD.COM for 3 years. With good product quality and service, business is getting better and better, with annual sales of nearly 2 million yuan. But recently, the store made a mistake: after a building block was out of stock, the operator did not take it off the shelf directly to save trouble, but replaced it with a crocodile toy message.
This practice violates the rules of JD.COM Platform. Because some merchants will deliberately use goods with low unit price or high sales volume to earn single quantity and praise, and then secretly put on more profitable goods. This trick of "stealing the column" has maintained a high sales volume and high praise, but the things sold have changed. Consumers are easily misled if they don't pay attention.
For this kind of behavior, if the circumstances are particularly serious, JD.COM will deduct 8 points, and prohibit the creation of goods and restrict the sale of goods on the shelves within 7 days after discovery. The consequences of this illegal behavior of Osher toy franchise store are even more serious: if the store has scored 25 points, it should also pay a penalty of 6,000 yuan, limit the promotion of marketing activities within 7 days, and reduce the power of the store for 3 days.
The employees of Osher toy franchise store are working.
"This violation is indeed because the operators don't understand the rules. The original quantity and evaluation of that building block are average, and we can't make any money by replacing it. This situation is a pity to deal with. Can the platform give a chance? " Feng, the owner of Osher toy franchise store, is somewhat unwilling.
To Feng's surprise, it really didn't work out. The Osher toy franchise store operated in good faith before, with a credit score of 739 in Beijing. JD.COM also judged that the store's violation was malicious, so he asked the store to sign a letter of commitment, promising that the same violation would not happen again within three months, after which 8 points would be deducted, and the store did not need to pay liquidated damages.
On June 30th, JD.COM launched the function of "substituting punishment with promise" for merchants. For some unintentional violations, businesses with a credit score of 700 or above in Beijing can sign a letter of commitment, promising not to repeat violations for a period of time, and the platform can waive some treatment measures, but if it violates the rules again in the later period, it will increase control.
This move has been welcomed by many businesses. Feng said that the 6000 yuan saved is not a small sum for the store, and the store has also learned a lesson and will never make such a mistake again.
Punishment is combined with credit, and good credit can also be used as a check.
Some people may ask: will "commitment instead of punishment" make bold violations? How to protect consumers' rights and interests? Is it unfair to businesses that strictly abide by the rules?
That's reassuring. First of all, the business of "replacing punishment with promise" can only offset the penalty points and corresponding liquidated damages caused by illegal acts, and its illegal goods will still be removed from the shelves, deleted and downgraded. Secondly, in addition to meeting the requirements of Beijing's credit score, there is also a limit on the number of times, and there is only one opportunity to "punish with promises" for each violation within one year. Finally, serious illegal acts such as commodity quality problems and false transactions cannot be "punished by promises".
Business Beijing Credit Page.
Before the official launch of "replacing punishment with promise", some merchants carried out pilot projects, and 189 merchants who signed the letter of commitment did not violate the rules repeatedly, indicating that "replacing punishment with promise" is obviously helpful to the compliance operation of merchants.
At the beginning of 20 19, JD.COM launched "taking the test instead of punishment" to help some non-malicious illegal businesses get familiar with the rules and grow up as soon as possible. "Taking the test instead of punishment" is an upgraded version of "Taking the test instead of punishment", which can cover 70% of the merchants on the whole platform, covering many unintentional illegal scenes such as exchanging goods and hanging goods.
"Deducting points and collecting liquidated damages has never been the purpose of JD.COM. Platform governance of COM. The' promise to punish' is to combine punishment with the humanization of credit, so that businesses can pay more attention to improving their credit value. " Wang Bo, general manager of the Platform Rules and Governance Department of the Platform Ecology Department of JD.COM Retail Group, said that the flexible governance marked by "taking the test instead of punishment" and "taking the promise instead of punishment" is the first step for JD.COM. COM, which will avoid dogmatic and rigid implementation of rules, help create a more inclusive, fair and temperature-sensitive platform ecology, and help businesses provide better goods and services to consumers.