In today's clothing market in China, brand awareness is playing an increasingly important role in highlighting fashion trends. In addition, China people pay more and more attention to intellectual property rights. The trademark transfer market of the 25th category of "clothing, shoes and hats" in the 45 categories of trademark classification has gradually formed. Some are idle trademarks of enterprises or individuals, and some are voluntarily transferred for their own reasons. This kind of trademark has become a hot category in the current trademark transfer market. However, some people have raised such a question: after a new trademark is registered, the cost is only several thousand yuan, while after a trademark is transferred, it is calculated in units of' ten thousand'. In contrast, registered trademarks are obviously more cost-effective, so why buy transferred trademarks?

First of all, compared with trademark registration, the time required for transfer is shorter: the application time for trademark registration is generally around 1 year, while trademark transfer only takes about 6- 10 months.

Secondly, compared with trademark registration, the success rate of transfer is higher: the application for registration of a new trademark faces the risk of rejection similar to that of the previous trademark, and the transferred trademark itself is already a registered trademark approved by the Trademark Office and only needs to be legally transferred.

So, what problems should be paid attention to in trademark transfer?

1. Whether the other party's trademark is pledged, licensed, retransferred, financed or invested, etc. , the transferor needs to declare notarization;

2. At the same time, it is necessary to apply for an exclusive license and file it with the Trademark Office against a bona fide third party;

3. Similar trademarks under the same category shall be transferred together;

4. If the trademark file is inconsistent with the subject qualification certificate, the alteration formalities shall be handled together;

5. Both parties shall sign a transfer contract;

; ">6. Where a trademark assignor is licensing another person to use its registered trademark, it must obtain the consent of the licensee before it can be transferred to a third party (this article applies to the case that the license has been filed with the Trademark Office);

; ">7. If the transferee is a natural person, the requirements are the same as those for the natural person to apply for a trademark;

; ">8. If the trademark is transferred free of charge, it is good to sign a gift contract, or it is stipulated in the notarization statement that the right of revocation shall not be exercised;

; ">9. Before the transfer, it is necessary to verify whether the trademark is valid.

Whether it is an enterprise or an individual, when a trademark is needed, it is not necessary to register for the success rate of all aspects, and it is also the best choice to choose the way of purchase and transfer.