ur is a fast fashion brand.
UR is the abbreviation of URBAN REVIVO. It is a fast fashion brand affiliated to UR LIMITED Cayman and UR HK LIMITED Hong Kong Group. The brand operation in China is handled by Fast Fashion Guangzhou Co., Ltd., a subsidiary of the group. . Now there are brand stores in key cities such as Shanghai, Beijing, Guangzhou, Chengdu, Dalian, Jinan, etc., and there are more than 30 stores nationwide.
Extended information
Fast fashion, with its main characteristics of "fast, ruthless and accurate", has driven the global fashion trend. "Fast" means that fast fashion clothing always follows the trend of the season, new products arrive at the store extremely quickly, and the window display changes as frequently as twice a week. For example, ZARA, H&M, UNIQLO, China's Me&City, MIX-BOX and 37°Love, etc.
Fast fashion, which is updated very quickly and frequently, always follows the trend, which makes people who pursue fashion flock to it and buy together. "Ruthless" means that competition among brands is fierce, and consumers purchase fast fashion clothing at a speed comparable to brand competition. It is common to become a "money earner" every month. "Accurate" means accurate vision.
Designers can predict recent trends and design all kinds of trendy clothing in a short time; when consumers choose products, they buy them without hesitation.
Generally, "fast fashion" collects fashion information through the latest models of international brands and other channels for integrated design, and then produces and sells it. The fastest time is 12 days, and the price is less than 1/10 of similar styles of international brands.
The production quantity of each ready-made garment in "fast fashion" is very small, which not only reduces the display of single styles, but also creates artificial scarcity and stimulates the desire to buy. At the same time, "fast fashion" produces 3-4 times more clothing styles each year than ordinary companies. Products are replaced every week, and no duplicate styles will be put on the shelves after the goods are sold out.
Reference source Baidu Encyclopedia - UR