Chanel is a French luxury brand, which was founded by coco chanel (Chinese name Gabrielle Chanel) in France on 19 10. There are three categories of products: fashion products and accessories, perfume cosmetics and skin care products, watches/high-end jewelry.
19 10, Chanel opened a jewelry store at No.21Kang Peng Street, and she successively introduced hats, dresses and casual clothes. 19 14, Chanel opened two fashion stores, and the "Chanel" brand was officially born. 1924, Chanel launched its first cosmetics series. 1978, Chanel launched its first ready-to-wear collection.
Product introduction:
1. Classic little black dress: The appearance of crepe, knee-length and well-tailored little black dress not only established Chanel's position in the fashion circle, but also had a great influence in the depressed years in the future. Little black dress also became the "safest" dress, and its position was never reached by shirts. The little black dress is enduring for a long time, and its significance has already surpassed "a dress", "it will not be too grand or too boring", and this dress has become a fashion attitude.
2.J 12 series watches: Chanel's J 12 watch draws design inspiration from 185 1 America's Cup, and reproduces "12m class" with its excellent modeling and advanced high-tech precision ceramic materials.
3, N 5 perfume: 1920, Chanel and Ennis Bao met in Grasse, and they created a perfume that Chanel described as "smelling like a woman". It is the first "abstract" perfume. Different from the single fragrance of roses, jasmine and cloves that prevailed at that time, N 5 has no single main fragrance, but a compound fragrance of more than 80 ingredients.
The above contents refer to Baidu Encyclopedia-Chanel.