Japan's Panasonic Electric Industrial Co., Ltd., the world's largest home appliance manufacturer, officially announced yesterday that it will abandon the National trademark in overseas markets and focus on creating the Panasonic trademark.

It is reported that the purpose of Panasonic's move is to improve the efficiency of publicity and the influence of the brand through integration. At the same time, in order to strengthen Panasonic's popularity and prevent confusion, "a single brand is better than two brands in overseas markets. Only 10% of products use the National trademark."

In fact, National is a brand founded by Panasonic founder Konosuke Matsushita in 1925, which means "national" and "for the people". After the 1960s, among the products exported by Panasonic overseas, white household appliances were uniformly branded National, while black household appliances were branded Panasonic's new brand. At present, Panasonic's products account for 90% overseas, which is far higher than National's popularity.

Panasonic stated that there will be a one-year transition period to abandon the National trademark. However, since in Japan, Panasonic products using the National and Panasonic trademarks each account for half, Panasonic will continue to use the National trademark in the country. . The reporter called the Panasonic (China) spokesperson yesterday. The latter said that he was aware of the news, but was verifying it with the Japanese headquarters and could not comment for the time being. However, the person revealed that Panasonic, including Panasonic (China), has been re-adjusting related business operations, organizational structure and other aspects in recent months, and "there will be new and larger actions soon."

After Japan's Panasonic Electric Co., Ltd. suffered a huge loss for the first time in 30 years last year and gave up its position as the global consumer electronics leader, news of losses came last week: the actual total net loss in 2002 may be as high as 200 million billion yen. Therefore, some insiders commented that Panasonic will definitely make a series of major reorganizations of its business and business strategies.

Previously, Matsushita Electric Industry's executive overseas manager Shaodoku Jingxiong said in an interview with reporters that in the 1980s, Panasonic Electric Industry built many factories in Southeast Asian countries such as Singapore and Malaysia. Panasonic currently has 50 companies in China. How to reposition factories across Southeast Asia and China, and how to reorganize and merge these factories has become a top priority for the company's overseas business development.