COFCO Chinese Tea used to be the only brand of Yunnan Pu 'er tea, with three Pu 'er tea factories, which has an unshakable position in the field of China Pu 'er tea. Later, privatization reforms were carried out one after another. However, the state-owned Kunming Tea Factory under Yunnan Zhongcha went bankrupt, resulting in insufficient production capacity. "Chinese tea" was authorized to other tea factories, and the quality of tea was uneven.
There is no tea factory in China, and almost all the old China teas on the market are branded. After the reform, China Tea Company began to reform. After the reform, Menghai Tea Factory, Xiaguan Tea Factory and Kunming Tea Factory were all owned by themselves. China Tea Company has retained three tea factories, namely Kunming Tea Factory, Yunnan Tea Factory and Yiliang Tea Factory, among which Kunming Tea Factory is located at 1994.
"1975, China Tea Corporation selected the best four big factories as the main production bases of Pu 'er tea. The four major tea factories are Kunming Tea Factory, Menghai Tea Factory, Xiaguan Tea Factory and Pu 'er Tea Factory, which are represented by the numbers 1, 2, 3 and 4 "respectively.
The trademark "China Tea" has been approved by the Central Bureau of Private Enterprises and is one of the oldest trademarks in New China. In 2006, China Tea Co., Ltd. (registered trademark: China Tea) was approved by the Ministry of Commerce and was recognized as the first batch of "Chinese time-honored brands".
The green word "tea" expresses "yearning and pursuit of nature and health"; The red word "Zhong" symbolizes the vibrant land of China and the product positioning and pursuit of "Golden China, Fine China Tea", which contains the idea that China tea is rooted in the land of China and contributes to nature and health.
The strokes of the word "tea" are straight, the word "middle" is round and flowing, the word "tea" is in the middle, and the word "middle" is outside, which means the humanistic tradition of "upright and free flowing"; The word "Zhong" is connected in a gear shape, which means the modernization of traditional tea, and means that "China tea culture enjoys a world-famous reputation and develops in all directions".
For more than half a century, with boxes of China tea floating across the ocean, the brand of "China Tea" has been highly recognized and trusted by overseas distributors and consumers, and has become a symbol of China tea. At present, China tea series has a wide market appeal in the domestic market, and Pu 'er tea, a brand of China tea, is the first brand.