The "Changchai" brand trademark was the first to be recognized as a well-known trademark in China among domestic production materials products. The company has continuously strengthened quality management for a long time, and was the first in the country's same industry to pass the ISO9000 quality system certification, establishing A complete quality assurance system has been established. In 2005, Changchai was awarded the title of "China's Famous Brand Product" among the first batch of single-cylinder diesel engines, and the Changchai brand was selected into the top ten "China's Most Influential Brands" list of internal combustion engines in 2005. In 2006, Changchai ranked 319th in the 2006 "China's 500 Most Valuable Brands" list with a brand value of 1.81 billion yuan.

Changchai has domestically advanced internal combustion engine manufacturing equipment and technology. Since the 1980s and 1990s, it has introduced advanced casting, processing and internal combustion engine testing from the United States, Germany, Switzerland, Austria and other countries. Test equipment, with a national-level enterprise technology center and a postdoctoral research workstation. Currently, the enterprise technology center has more than 500 professional and technical personnel of various types, including doctors. It has strong scientific research and technical strength, and has independent intellectual property rights for enterprise design and manufacturing. The high-quality products have laid a good foundation of software and hardware. By the end of 2005, Changchai had obtained 42 national patents, achieved more than 500 scientific research results and four new projects, and had more than ten multi-cylinder diesel engines that passed Euro II emission standards, and passed US EPA certification and EU EC Certification, leading the domestic industry.

In recent years, Changchai has formulated a development strategy of "based on agricultural machinery, strengthening power, and entering the automotive field", and put forward the slogan of "second entrepreneurship" to continuously integrate resources, accelerate technological upgrading, and become stronger. The main business is to strengthen power, accelerate the development of high-tech single-cylinder and multi-cylinder diesel engines, realize industrial optimization and upgrading, and gain broad development space.