If you want to do it online, I think it's ok to be popular. When you have time, go to some big places to see what shops there are and what brands you choose, such as pure clothes, Aileen and some common sports brands and accessories, such as popular beauty, Guangxin and Yitailian.

If it is an entity, it is more complicated. First, it depends on how much you want to invest, where you are, where you are and what kind of person you are.