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Does the trademark name include the English name?

Including, many trademarks have English names. For example, KONKA, Konka; Skyworth; JOMOO, Jiu Mu; LAJOSON, Blue Fire; OPPEIN, OPPLE, Op Lighting Midea, Midea; Tiffany, Tiffany, converse, Converse, Estee Lauder, Estee Lauder

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