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Translation research background of tea trademarks

Tea is a traditional beverage in China and one of China’s important agricultural products. With the expansion of the global market and the increase in China's tea exports, the issue of tea trademark translation has become increasingly important. The quality and accuracy of tea trademark translation is not only related to product sales and market competitiveness, but also involves cultural exchanges and image building.

The translation of tea trademarks is not just a simple language conversion, but also requires consideration of cultural differences, market demand, brand image and other factors. The brand image and cultural connotation represented by the tea trademark are also very important. How to retain and convey the original meaning and value through translation is also an important issue.

In practice, there are some problems in the translation of tea trademarks, such as cultural differences, limitations of language expression, and differences in brand positioning. Therefore, conducting in-depth research on the translation of tea trademarks and trying to explore translation strategies and methods suitable for different markets can effectively enhance the market competitiveness and image building of tea brands.