we often say that people are as their names suggest, and so are companies. As the first business card of the company, the name directly affects the public's first impression of the company. Mande Enterprise Service has specially arranged the matters needing attention for your company's name, so learn it quickly!

First, the shorter the company name, the better

The screen name should be entered into the computer, so it should be short and easy to spell. In fact, the names of all brands should not be complicated and difficult to remember. Words, syllables and letters of brand names are precious. If you can find short words, you should not use long words.

especially for technical products, if you want to have a broad customer base, rather than just those early adopters (customers who are willing to buy any new technology), you should have a simple name that can attract non-technical users.

A simple name can achieve short and pithy effect, which is helpful to improve consumers' brand awareness.

Second, the company name must be readable

Only catchy trademarks can leave a deep impression on consumers. It is necessary to avoid words that are not easy to pronounce, quirky and awkward, and try to use familiar and easy-to-read words to name them.

Some people use logos bigger than their names as trademarks, while others use fonts to express the characteristics that they think brands should have, emphasizing the characteristics of trademarks and ignoring whether trademarks are easy to pronounce. Some people choose fonts that are difficult to recognize, and easy recognition is the most important factor to consider when choosing a trademark.

An exaggerated style or design must not be at the expense of readability. No matter how beautiful the trademark design is, if it is difficult to understand, it must be abandoned.

third, the name of the company should reveal its category?

a successful name should be able to explain some important performance of a product, or imply some essential features of this product category, so as to strengthen product positioning. Let consumers feel the benefits of products through their names, and the effect is more attractive.

have you remembered all these precautions after reading them? Don't step on thunder when you name the company! If you still have questions you don't understand, you can consult Mande Enterprise Service ~