One is a child from China, and the other is a foreign child. This is Haier's mascot-"Haier Brothers". Haier Group has applied for the registration of trademarks of Haier, Haier and Haier Graphics in all 45 international classifications of goods and services. The predecessor of Haier Group Company was 1984, which was the "Qingdao Refrigerator General Factory" formed by the merger of two small collective factories on the verge of bankruptcy. 1985, the factory introduced advanced technology and equipment from Liebherr, Germany, and produced the first generation of "four-star" refrigerators in Asia. In order to reflect the cooperation between the two parties, Haier people named the product "Liebherr on Qindao" and successfully designed the mascot "Haier Graphic" (now Haier Brothers) symbolizing Chinese and German children, with the trademark "Qindao". At 199 1, the trademark was recognized as a well-known trademark. After several changes, 199 1 changed the name of "Qingdao Refrigerator Factory" to "Qingdao Qingdao Haier Group Company", and launched a new trademark with the design concept of "The Sun Rising on the Sea of Ran Ran". The trademark consists of Chinese and English characters of "Qingdao Haier" and "Haier Graphic". 1in may, 993, "Qingdao Qingdao Haier group company" changed its enterprise name to Haier group company on the basis of in-depth investigation and study, and its trademark consisted of Chinese Haier, English Haier and Haier graphics.

In 2005, Haier Group launched Haier's new character logo, which consists of Chinese characters Haier and Haier's pinyin. Compared with the original logo, the new logo continues the brand culture formed by Haier in the past 20 years. At the same time, the new design emphasizes the sense of the times. Each stroke of Pinyin is more concise than before, with ***9 strokes. "A" reduces a bend, indicating that Haier people look for the goal and don't look back; "R" has lost a branch, indicating that Haier people are determined to move forward. The new symbol of Haier's opening-up means that Haier is standing at a new starting point. This new starting point is to overcome ourselves, break the balance, start over and strive for greater development.