Wang Lao Ji is the brand of Wang Lao Ji's herbal tea. It was founded in 1828, and its founder, Wang Zebang, is recognized as the ancestor of herbal tea. It is made of herbal plant materials and is known as the "king of herbal tea". In addition to Wang Laoji in red cans and Wang Laoji in green boxes, Wang Laoji herbal tea in 5 ml and 1.5 liter bottles was successfully launched in October 212.
On December 3, 214, Wang Laoji v. Jiaduobao was publicly pronounced in Beijing No.3 Intermediate People's Court. The court ruled that Jiaduobao stopped using advertisements containing the words "Jiaduobao herbal tea won the first can of China beverage for seven consecutive years" and published statements in designated media for seven consecutive days to eliminate the influence and compensate Wang Laoji for 3 million yuan.
the Guangdong higher people's court made a final judgment on Wang laoji's "matching plan" for jiaduobao, rejected jiaduobao's appeal and upheld the original judgment. On August 16, 217, Wang Laoji and Jia Duobao made the final judgment of the "Red Pot Dispute": both parties * * * enjoyed it together. In January 218, Wang Laoji v. Jiaduobao lost the infringement case, and the claim of 3 million compensation was rejected.
Extended information
The Beijing No.3 Intermediate People's Court ruled that "Jiaduobao Herbal Tea won the first can of China Beverage for seven consecutive years", "Jiaduobao won the first can of China Beverage for seven consecutive years" and "Jiaduobao Herbal Tea won the" seven consecutive championships "in China canned beverage market" and other advertising slogans were untrue, inappropriate and left out important information, which was enough to lead consumers to misunderstand, infringe on Wang Laoji's legitimate interests and damage.
According to the first-instance judgment of Beijing No.3 People's Court, Jiaduobao (China) Beverage Co., Ltd. immediately stopped using the advertising slogan containing "Jiaduobao herbal tea won the first can of China beverage for seven consecutive years", and published a statement on the home pages of www.jdbchina.com and www.jdb.cn websites for one month within 3 days after the judgment came into effect, and it was necessary to publish a statement in Nanfang Daily for seven consecutive days to eliminate the influence.
Baidu Encyclopedia-Wang Lao Ji
People's Daily Online-Wang Lao Ji and Jia Duobao pronounced another advertisement dispute case.