Wen/Zhang Zhurong

Swiss Army Knife was founded in 1884, and its founder Carl? In order to commemorate his mother, Eisenna registered a trademark with her mother's name "Victoria", so the Swiss Army Knife was also called "Vickers Army Knife" by the world. In 1918, Carl, 58? Eisenna died, and he left his estate to his two sons, Carl? Eisenna II and Edward? Eisenna It was at this time that the two sons advanced into the United States with Vickers sabers and made it grow rapidly.

At the end of World War II, Americans were keen on making luxurious folding knives, which undoubtedly gave Vickers saber a huge market. Vickers began to actively sell their officers' knives to soldiers in World War II through American welfare agencies. Due to its good quality and multi-functions, Vickers saber is very popular, resulting in a situation of short supply. Strangely, however, no matter how urged by dealers around the world, the output of Vickers saber has not increased.

so, Carl? Eisenna II and Edward? The Eisenna brothers have been adhering to the business philosophy of their parents, and regard skilled workers as the core competitiveness of sabers. To expand production, it is necessary to train new workers, but it takes some time to train qualified workers. In this case, they don't want to find someone in a hurry, which will affect the quality of knives, so there is a situation that demand exceeds supply.

actually, there is another important reason why vickers insists on not increasing production, that is, at the beginning of the company's establishment, it was decided that employees should not be dismissed, and workers should be treated with the greatest benefits. Therefore, if we recruit new employees in order to expand production, it means that the burden on the company will increase after the production boom.

Therefore, in the face of a flood of orders, Vickers still clearly adheres to the creed of its ancestors and maintains the original number of employees of more than 1, people. Many of these more than 1, people are three generations.

vickers' slow expansion is bound to be criticized by some customers, but it has won a better reputation for the company. This word of mouth brought two huge "free advertisements" to the Swiss Army Knife.

in the 198s, a TV series called "Ma Gaixian" was popular all over the world. The protagonist in the play is lazy but capable, and he has successfully dealt with thugs, spies, scientific lunatics and even mental patients many times. Interestingly, Ma Gaixian's only weapon is the Swiss army knife, which he uses to defuse bombs and pick locks ... Such a film has brought great advertising benefits to Vickers.

And in 1983, a German astronaut took the space shuttle to complete 72 experiments in the space station. Countless people watched his every move through satellite broadcast. () But when he opened the toolbox, he suddenly found that the wrench he brought was the wrong model. After hesitating for a few seconds, the astronaut calmly took out a Swiss army knife and successfully solved the problem with the wrench hidden in the knife. Such a broadcast made the image of Swiss Army Knife more deeply rooted in people's hearts, and some even gave it a very loud nickname, called "invincible space handyman"!

it is precisely because vickers quietly adheres to these creeds left by its ancestors that the Swiss army knife can win the favor of the whole world, and its sales volume has been far ahead, creating a century-old glory.

achievements keep a low profile.