Judging from the situation of store openings in recent years, people are gradually realizing the importance of store names. Store names play a vital role in a store. The store name will affect the impression of a store on consumers. first impression. So, what should you do if you find a store with the same name as you in the same city?

The method is as follows:

If your store name has been registered with the industrial and commercial registration or trademark registration, the other party may be involved in infringement. Can sue. A store name can be a type of trademark and is also protected by law after registration. If a registered trademark of a store name infringes, the penalty for infringement will be determined based on the circumstances of the infringement.

1. According to the provisions of the Trademark Law, when the industrial and commercial administration department investigates trademark infringement, it is found that the infringement is established. Punishment measures include stopping the infringement and confiscating any illegal gains. The tools used to commit the crime will be confiscated and fines will be imposed in certain multiples based on the amount of illegal gains.

2. Anyone who infringes upon a trademark may be held criminally responsible for the crime of counterfeiting a registered trademark in accordance with the provisions of the Criminal Law.

3. If the infringer and the infringer have a dispute over infringement compensation, the dispute may be resolved by filing a civil lawsuit.

Store naming methods

1. Naming from the perspective of products and services

To name from the perspective of products, the common method is to highlight the characteristics of your own products feature. For example, the "Mei Lian Mei Supermarket" is used to prove its business characteristics, telling consumers that the things here are of high quality and low price and are trustworthy. This is more likely to attract customers than a regular name.

2. Naming from a cultural perspective

When businesses name themselves, if they can inject specific cultural elements into it, it will have a certain cultural connotation. Not only can it improve your own grade and taste, but it can also attract the attention of more customers.

3. Name it from the perspective of the target market

After stores and shops have positioned their target market in advance, they can name it from the perspective of the target market. A good company name must suit the psychological needs of its target customers, as well as the business purpose and sentiment of the company. Only in this way can it establish a good image and increase its appeal to customers.

4. Naming from the perspective of the place of origin

This naming idea is usually suitable for shops that deal in local specialties, or restaurants with a unique style. When naming from the perspective of origin, it should be noted that the origin used is preferably a well-known origin. If it is a little-known place, it may not be very effective.

5. Name from the perspective of competition

The name of the store is a silent weapon in market competition. If you choose a good name, you can increase your competitive advantage. Using this naming method, it is more important to recognize the naming characteristics of competitors, and then use this characteristic to come up with a better name than it, thereby defeating the opponent.

You can also click on the customer service at the bottom to consult on eight-character naming, Zhouyi naming, company and store naming, and baby naming. We will give your baby a good luck name based on the date, month, day and time of the baby’s birth. name!