when designing trademarks, in order to better consider the identifiability of trademarks, many trademark applicants will choose to use colored trademarks, especially the basic colors of red, green and blue, which are the first choice for many trademarks.

However, when submitting an application for trademark registration, many trademark agencies will remind customers to submit their applications in black and white. Why?

article 49 of the trademark law stipulates that "if a trademark registrant changes the registered trademark, the name and place of the registrant or other registered items independently in the process of applying the registered trademark, the local administrative department for industry and commerce shall order it to make corrections within a time limit; If it is not corrected within the time limit, its registered trademark shall be revoked by the Trademark Office. "

in the regulation, "independently changing a registered trademark" mainly refers to changing the components of a registered trademark, such as characters, letters, colors, structural combinations, etc.

for example, if you register a colored trademark and use the corresponding color specially, when applying the trademark, you must keep the trademark color the same as when registering. Otherwise, you will face the risk of having your trademark revoked.

From this point of view, if the applicant registered a color trademark, he can't change the color of the trademark when using the trademark. If the applicant registered a black-and-white trademark, he can change the color of the trademark as needed. Therefore, black and white trademarks are more flexible in use. In general, it is best to submit black and white colors, which is more convenient for later use.