How to make supermarket promotional posters

6.18 is coming soon. Whether it is a shopping mall or an online store, some promotional labels will be designed to attract attention. The labels not only indicate the product The name, specification, model, original price, etc. are also marked with event prices to promote consumption. So, how to make this promotional label in barcode printing software? Next, let’s take a look at the specific steps:

1. Set the label background color

In the barcode printing software, click the "Document Settings" button in the toolbar above the software. The Document Settings dialog box pops up. In Document Settings - Canvas, set the background color and check Print Background, then click OK.

2. Set the promotion label header part

1). Click the "Draw Rounded Rectangle" button on the left side of the software, draw a rectangular box on the canvas, double-click the rectangular box, In Graphic Properties-Basic, set the fill type to "Solid", the background color to "Red", the line thickness to 0, and click OK.

2). Click the "Insert Bitmap Picture" button on the left side of the software, draw the bitmap object on the canvas, double-click the bitmap, and click the " " button in Graphic Properties - Data Source. Select "Manual Input" as the object type, click "Browse" in the lower left corner, select the picture to be inserted - open for editing - OK.

3). Click the "Solid A" button on the left side of the software, draw an ordinary text object on the canvas, double-click the ordinary text, and in the graphics properties-data source, click the "Modify" button to delete the default Data, in the status box below, manually enter the information to be added, and click Add.

In the text, set the color to white and click OK.

4). Click the "Solid A" button on the left to draw ordinary text on the canvas. Double-click the ordinary text. In Graphic Properties - Data Source, click the "Modify" button to delete the default data. Manually enter the information to be added in the status box below and click Edit.

In Basic, set the fill type to "Solid" and the background color to white. Set the alignment under the "Text" window (such as: left-aligned, right-aligned, center-aligned, aligned at both ends, etc.), here we take center alignment as an example.

3. Set the main content of the promotional product label

First refer to step 2-1), draw a rectangular box, and set the fill type to solid and background in "Graphic Properties-Data Source" The color is white, the line thickness is 0 and the rounded corners are 2, as shown in the figure:

Secondly, use an ordinary text object in the white rectangular box to add product attribute content: product name, model, specification, original price, activity price. The method of drawing ordinary text is as shown in 2-3), which will not be described in detail here.

To draw a line, click the "Line Segment" button on the left side of the software, hold down the shift key to draw a line on the canvas, as shown in the figure:

4. Set the activity price fill Bit

Click the "Draw" button in the toolbar above the software, select "Vector Text" in the drawing drop-down list, draw vector text in the rectangular box, double-click the vector text, and select "Graphic Properties - Text" In the window, set the font type to Haettenschweiler and the font size to 26. Then in "Data Source", click "Modify" to delete the default data. In the status box below, manually enter the information to be added and click Edit.

In Basic, set the fill background color to white, the thickness to 0.2, and click OK.

After setting up, you can click the "Print Preview" button in the toolbar above the software to see the preview effect. If there is no problem with the preview, you can connect to the printer for printing. How to design a promotional poster?

Determine the theme

Before designing a promotional poster, you must first determine the theme and determine the text information and content to be promoted. The promotional theme must be highlighted, and it is ideal to place the promotional information in the middle row of the entire picture. The font should be large enough, and some layer effects should be added to the promotional text, so that the visual effect will be better.

The font of auxiliary information should be small

For example: some remarks on platform activities, what are the restrictions and precautions, auxiliary information, it is appropriate to use 12-point font, placed at the bottom of the poster: It is more appropriate, and the auxiliary information does not need to be too prominent.

The promotion time should be highlighted

If it is a flash sale or the like, the time must also be highlighted, or use Gif for animation effects to make the time jump and create a sense of urgency. , making it easier for customers to place orders. Promotion time should also be better placed near the promotion theme.

Subtitle until clicked

Promotional activities must have a legitimate reason for promotion, so that they can be famous. This is the promotion subtitle, and it does not need to be too prominent in promotional posters. Stop clicking, after all, this is just a gimmick. Our promotional posters should highlight the promotion theme and discount information, and the promotion subtitle can be placed near the promotion theme.

People are more attractive than products

People’s eyesight scanning habit is from left to right and from top to bottom. In a promotional poster, placing a character in an appropriate position is more likely to attract attention than placing products. However, you need to remember that you cannot let the character image steal the spotlight. You must understand that what you want to highlight is the promotional information. If you are selling a certain product, you can try to use pictures of people and products, which will achieve better results. How to write a poster?

Writing method:

1. Title: The title should focus on the content so that people will be attracted at first sight.

Be eye-catching, distinct, novel and concise. The font must be large, preferably occupying half of the poster paper, and the brighter the color, the better.

2. Text: State the nature of the activity, introduction, product sales, etc. Prices and promotions must be clearly stated.

If it is a performance poster, the actors, type of play, repertoire, etc. must be clearly stated.

3. Time: location, fare. The time and place of the event must be clear.

4. Ending: Start a new line and write the signature. Below the name, write the year, month and day.

Extended information:

Poster design skills:

Composition skills, in addition to the contrast skills in the use of colors, need to be learned and mastered, there are also several contrasts that need to be considered relation. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.

1. Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know There is a saying of meticulous brushwork and freehand brushwork, or both meticulous brushwork and freehand brushwork appear together in the same picture (just like the paintings of cabbage and grasshopper by the Chinese painting master Qi Baishi). This style is an expression technique often used in packaging composition.

For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.

2. The contrast between far and near in composition techniques. In the composition of traditional Chinese landscape painting, study the near, middle and distant views. In the design of packaging patterns, based on the same principle, the near, middle and far scenes should also be divided into three types. level of composition.

The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui was the first to use When looking at the packaging of instant noodles, the first thing that catches people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters on a dark red square background (i.e. close-up).

The following are the smaller main characters of "Braised Beef Noodles" in cursive script (should be said to be the second line of sight, also called the middle shot), and then the product photos describing the contents of the package (also called the third line of sight). line of sight, bounded by the middle shot) and then followed by auxiliary corporate mascot slogans, performance descriptions, corporate logos, etc.

This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important aspects to express. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where the stars support the moon and stand out from the crowd. As a result, the powerful magnetic force of the design image tightly pulls the marketer's attention.

3. Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and is also very similar to the Feibai in Chinese painting, that is, the concentration of light in the pattern. There must be diffusion in every place, and it should not be concentrated or diffused. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness.

At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern or pattern displayed in the background or surrounding the name of a packaging theme. It looks careless, but in fact it is a few crazy thick lines painted on purpose, or streamer-shaped English or patterns, etc., all of which express a "" feeling.

The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

5. The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design.

As well as directly using realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics.

6. Comparison of ancient and modern composition techniques: both the foreign and the ancient are used for China. Especially in order to reflect a cultural taste, people often use ancient classic patterns and calligraphy in packaging design compositions. , characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.

For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antique, elegant connotation or a certain aspect of comfort. So it is very popular with consumers.

Reference materials:

-Poster