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What materials are needed for advertising approval?
Legal analysis: the approval procedure of advertising business activities;

1. Generally speaking, the procedure of advertising business qualification examination and registration is divided into four stages: accepting applications, examining conditions, approving qualifications and issuing licenses.

2. The approval items of advertising business scope are generally four basic businesses: design, production, agency and release.

To apply for publishing, broadcasting, setting up and posting the following advertisements, relevant certificates shall be submitted:

(1) Commercial advertisements marked with quality standards shall be submitted to the standardization administrative department at or above the provincial level or a quality inspection institution that has passed the metrological certification;

(2) For commodity advertisements marked with awards, certificates of continuous awards for this year, this year or several years shall be submitted, and the award-winning grades and departments shall be indicated in the advertisements;

(3) A commodity advertisement marked with the title of high-quality product shall be submitted with a certificate of high-quality product issued by the government, and the time and department for awarding the title of high-quality product shall be indicated in the advertisement;

(4) A patent certificate shall be submitted for a commodity advertisement marked with a patent right;

(5) A trademark registration certificate shall be submitted for a commodity advertisement marked with a registered trademark;

(six) the production license shall be submitted for the advertisement of products with production license;

(seven) cultural, educational and health advertisements shall be submitted to the higher administrative department for proof;

(eight) other types of advertisements, if necessary, shall be submitted to the relevant government departments or their authorized units.

Legal basis: Advertising Law of People's Republic of China (PRC).

Article 1 This Law is formulated for the purpose of regulating advertising activities, protecting the legitimate rights and interests of consumers, promoting the healthy development of the advertising industry and maintaining social and economic order.

Article 2 This Law shall apply to commercial advertising activities in which commodity operators or service providers directly or indirectly introduce the commodities or services they promote through certain media and forms in People's Republic of China (PRC).

Advertisers mentioned in this Law refer to natural persons, legal persons or other organizations that design, produce and publish advertisements by themselves or by entrusting others for the purpose of promoting goods or services.

Advertising agents mentioned in this Law refer to natural persons, legal persons or other organizations entrusted to provide advertising design, production and agency services.

Advertisers mentioned in this Law refer to natural persons, legal persons or other organizations that publish advertisements for advertisers or advertising agents entrusted by advertisers.

Advertising spokespersons as mentioned in this Law refer to natural persons, legal persons or other organizations other than advertisers who recommend and certify goods and services in their own names or images in advertisements.

Article 3 Advertisements should be truthful and lawful, with healthy contents, and meet the requirements of building socialist spiritual civilization and promoting the excellent traditional culture of the Chinese nation.

Article 4 Advertisements shall not contain false or misleading contents, and shall not deceive or mislead consumers.

Advertisers should be responsible for the authenticity of advertising content.

Article 5 Advertisers, advertising agents and publishers shall abide by laws and regulations, be honest and trustworthy, and compete fairly when engaging in advertising activities.

Article 6 The market supervision and management department in the State Council is in charge of the national advertising supervision and management, and the relevant departments in the State Council are responsible for the advertising management within their respective functions and duties.

The local market supervision and management departments at or above the county level shall be in charge of advertising supervision and management within their respective administrative areas, and the relevant departments of the local people's governments at or above the county level shall be responsible for advertising management within their respective functions and duties.

Article 7 Advertising industry organizations shall, in accordance with the provisions of laws, regulations and articles of association, formulate industry norms, strengthen industry self-discipline, promote industry development, guide members to engage in advertising activities according to law, and promote the integrity construction of the advertising industry.