Love is the largest fashion distribution company in Korea after more than 2 years of rapid development since its establishment in Korea in 198. Yilian's good brand, unique store decoration and excellent service show the company's unique corporate culture. Yilian is committed to providing consumers with unique value through innovative knowledge management system. In 26, the company's sales reached $4 billion.
- IT has 11 branches in six countries, including South Korea, China, the United States, Britain, Viet Nam and Sri Lanka
- it covers six fields, namely, clothing and accessories, retail, restaurants and hotels, home, real estate and IT
- it has more than 8 strong brands, such as E.LAND and TEENIE WEENIE
- it has 21OUTLET, NEWCORE and Home.
- devote 1% of profits to social contribution every year
[ Yilian Group
Yilian Fashion (Shanghai) Co., Ltd., as an important part of the globalization strategy of Korea Yilian Group, is headquartered in Shanghai and has offices in Beijing, Qingdao, Dalian, Chengdu, Dongguan and Ningbo. Since its establishment in 1994, it has developed rapidly. By the end of 24, Elegance China had more than 18 stores in major cities such as Beijing, Shanghai, Chengdu, Wuhan, Kunming and Shenzhen. In 21 and 23, the company introduced SCOFIELD and ELANDKIDS, which were well received by consumers. This year, the company also acquired the DECO brand, and continued to introduce three brands: SCOFIELD Men's Wear, TEENIEWEENIE and EBLIN3. In 23, the company invested in the establishment of Yuxu Fashion (Shanghai) Co., Ltd., and plans to set up Dike Fashion (Shanghai) Co., Ltd. again. In 24, the sales of Yilian China reached 5 million, and the pre-tax profit reached 6 million, which will increase at a rate of 6%~7% every year.
memorabilia of yilian group:
On September 23rd, 198, the "ENGLAND" fashion store
In 1994, it entered the only 21OUTLET circulation industry in Korea
In 1994, it entered the food industry, and Pizza Mall opened a store
In 1994, Yilian Fashion (Shanghai) Co., Ltd. was established
In p>1995. Kensington Hotel (1996)
Lexington Hotel (24)
In 2-21, Yilian brand won the "Knowledge Management Award" from South Korea, occupying the top floor of Shanghai Xujiahui Pacific Department Store, and taking this opportunity to stabilize the Shanghai and Beijing markets,
The trend of national expansion was just beginning to emerge.
In p>24, three newly introduced brands of Yilian won the "Most Respected Enterprise Award" from South Korea successfully opened:
TEENIE WEENIE opened in Yintai, Hangzhou;
EBLIN made its debut in Shanghai Huijin Commercial Building;
SCOFIELD men's wear was grandly opened in Shanghai Oriental Commercial Building.
in April p>26, Korea yilian group officially announced the acquisition of Carrefour in Korea. Yilian Group will fully take over Carrefour's 32 stores in Korea. In order to reward China Yilian legal person for winning the "highest progress award" in the global legal person appraisal of Korea Yilian Group in 25, in February 26, all employees of China Yilian went to Korea for a week-long training activity.
PAW IN PAW casual children's wear opened in Hangzhou Building on September 22nd;
PRICH casual women's wear was grandly opened in Yaohan, Pudong, Shanghai on September 22nd.
SCAT brand with girls' leisure style debuted in SOGO Department Store in Beijing on September 23rd;
the underwear series introduces a brand-new style-bodypops.
on September 16th, 27, SoBasic casual wear made its debut in Hangzhou department store.
COCORITA, a French-style children's wear, made a lively appearance in Shuangnan, Ito, Chengdu on September 23rd.
On September 28th, TERESIA, a high-end luxury women's dress, was grandly opened in Wuxi New World.
HUNT senior casual men's wear made its grand debut in Yaohan, Pudong, Shanghai on November 4th.
In January, 28, Yi Nian (Shanghai) Fashion Trading Co., Ltd. was established to operate all women's clothing brands of Yi Lian Group alone, and began to prepare for listing.
brand profile of yilian group
eland:
Harvard, Yale and other university-style brands in the eastern United States include four series: university campus, sports, American pastoral style and camping outing. Founded in 198
Scofield women's wear:
The traditional spirit of Britain has a long history. Aristocratic lifestyle, high-end feeling. Natural leisure life such as golf. There are signs symbolizing SCOTT's family, such as deer and horses.
Scofield men's wear:
It is full of Scottish flavor, with the noble appearance of British aristocratic family, conservative and elegant lifestyle, allowing you to experience the classic, luxury and dignity of British aristocracy and show you extraordinary taste.
teenie weenie:
the brand takes the unique bear family story as the background, takes the cute baby bear as the Character, and introduces the men's and women's casual clothes with bright colors and fashionable and romantic styles, which are suitable for fashionable and temperamental young people.
roem:
"roem" means daffodil in Dutch. As a brand of ladies' clothing that entered the China market in 25, its relaxed romantic style and young and casual design show you a purple girl's dream.
EB Lin:
A high-end underwear brand with fashionable French style, which is soft, luxurious and exquisite; The new lingerie is full of modern flavor, dazzling and soft to the touch.
elandkids:
registered in the United States in 1999, based on the five-year-old protagonist PHILIP's family, we designed several series of high-end brand clothes by simulating the daily life scenes of middle-class children in the United States and the campus life of ivy league schools in the eastern United States.
SCAT
The 196s was a period when diverse film cultures prevailed. "SCAT" was a brand of denim casual women's clothing with lively and lovely girl culture as its main creativity. "SCAT" shows the lovely girl's relaxed and lively mood of singing and singing, and it is a collection of Sexy and Cute cats.
Prich:
Prich is the essence of orthodox American classic style, reinterpreting its unique simple and modern American classic style, showing pride through exclusive trademark rights of Harvard and Yale University in the eastern United States, and showing a sense of abundance through simple American classic clothing.
Paw in Paw:
Paw Paw is a lovely bear, full of curiosity about everything. Naively, he always explores the novel and beautiful world with his good friends. Bright and colorful, full of childlike interest and joy, the cute bear shape once again easily captured the hearts of children; This time it's a little different. It's not only a cute and gentle bear, but also a bear who knows fashion. Through simple collocation and combination, it's so beautiful and comfortable both at school and with partners!
body pops:
It takes a completely different route from EBLIN's mature style ―― the colors are exaggerated and contrasted, the styles are simple, and the fabrics tend to be comfortable and soft, which can take good care of girls' delicate skin; Cute and playful is the eternal theme, who said that cute can't be sexy? Let underwear wear wonderful clothes and bring the feeling of youth to life!
yilian-product management
yilian group has 15 subsidiaries in 6 countries around the world. Among them are the parent company of Elegance Group, E Land for adult casual wear, E.LANDWORLD for children's wear/underwear, DECO for women's formal wear, E.L.INTERNATIONAL for small commodities/ladies' casual wear/food business, 21OUTLET, the only large discount supermarket in Korea, LEAD and E.BUSINESS for decoration, E.LANDSYSTEMS for specialized Consulting, and FRANCIA for furniture business, and schools. In 23, the sales of Yilian Group reached 8.5 billion, and the pre-tax profit reached 1.2 billion.