New Balance, 1906, Mr. William J. Riley was founded in Boston, the marathon city of the United States. Now it has become a favorite brand of many successful entrepreneurs and political leaders, and is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.

Since 1906 was founded in Boston, USA, New Balance has made continuous progress in scientific and technological materials, product appearance and comfort in the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standards of ethics, 100% customer satisfaction and teamwork, with a view to becoming a high-tech enterprise.

"New Balance" encountered trademark infringement litigation in the domestic market. 2065438+On April 24, 2005, Guangzhou Intermediate People's Court made a first-instance judgment on this highly concerned trademark dispute case. The court held that the use of another person's registered trademark by New Balance Trading (China) Co., Ltd., an affiliated company of New Balance Company in China, constituted an infringement of the exclusive right to use another person's trademark, and it was necessary to compensate the other party for 98 million yuan.