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What is the current intellectual property protection for specialty catering’s store image, VI design, product packaging, secret recipes, etc.? How to apply

Kanghong Intellectual Property will give you the answer:

I summarize what you said into the following aspects:

1. Trademark registration: Trademark registration can be used to Your trademark rights are protected by law, and others are not allowed to use your trademark to sell goods and services in the category for which your trademark has been registered. For example, if you have a trademark called "XX Food", if someone else misappropriates your trademark and prints "XX Food" on their own products or stores, you can sue the other party in court for infringement of your trademark rights.

2. Design patent: If your product packaging has a unique aesthetic, and there is no similar packaging on the market before, applying for a design patent can effectively protect the patent rights of the product's outer packaging. Others have no right to use the packaging effect that you have applied for appearance patent;

3. Invention patent: If your catering formula has never been disclosed before, or it is your latest and original formula, you can It applied for an invention patent, which will protect the formula of this product from being used by others. However, if others make new improvements to your formula or it is not exactly the same, it does not necessarily constitute infringement. The most effective way to protect intellectual property in food formulas is invention patents;

4. Copyright registration: If your store effect and store design involve many original elements, you can register these words and images Elements are protected by copyright registration. If others use your copyright-protected content without authorization, it is a copyright infringement.