Burberry windbreaker and silk scarf series are really popular, and various counterfeit brands have emerged, such as "BANEBERRY", which feels "genuine" at first glance, but it is not the case when you look closely.

after trial, the court held that the English trademarks "BURBERRY" and "Knight" of the plaintiff Burberry have formed recognizability in the China market, and objectively have the possibility of being recognized as well-known trademarks;

BANEBERRY used the classic "Check Pattern" English plaid in its design, and used the words "originated from Jamming Street, England" and "English plaid is a classic element in the fashion world" for publicity.

Suzhou Intermediate People's Court pointed out in the ruling that BANEBERRY's move may be considered as unfair competition, and at the same time, it will confuse consumers with Burberry.

therefore, the court has issued a preliminary injunction to the company of "BANEBERRY".

according to the information of Tianyancha, a trading company behind the BANEBERRY brand was established on May 28, 219, and its business scope includes clothing, shoes, hats, bags and leather products.

At present, BANEBERRY brand not only has online sales channels, but also has opened more than 4 stores in cities where luxury brands gather, such as Beijing, Shanghai and Hangzhou, the number of which is almost the same as that of BURBERRY's stores in China.

in addition to the similar cities, the choice of sales channels of BANEBERRY brand also coincides with BURBERRY, and the scale of shopping centers and shopping malls where the brand is located is similar.

the appearance of this phenomenon is bound to squeeze BURBERRY's market and weaken its brand image, so it is of practical urgency for Suzhou Intermediate People's Court to make behavior preservation before the formal judgment is made.

Some time ago, China Jordan lost a trademark dispute, and the news that he changed his name to Zhongqiao Sports is the best example.

The trademark dispute between China Jordan and Nike's American Jordan lasted for eight years from 212. American Jordan lost many times, but finally won with the support of the Supreme Court, and China Jordan had no choice but to change its name.

American Jordan's victory in China can be seen as a microcosm of foreign fashion brands' trademark rights protection in China, witnessing the increasing protection of trademarks by law.