To satisfy customers, the key to handbag printing lies in design and technology. The purpose of handbag printing design is to pursue the rationality of its function in commodity behavior, and at the same time convey the information of commodity or show a corporate image or a personalized cultural atmosphere. The design requirements for handbags should be simple and firm, and the cost should be relatively low. The design of patterns should pursue novelty and simplicity, embody the concept of freedom and avant-garde, and at the same time play various functions of promotion, dissemination and display.
Considering that the appearance of handbags is generally simple and generous, the front printing design technology of handbags is generally based on the company's logo and company name, or combined with the company's business philosophy, it should not be too complicated, which can deepen consumers' impression of the company or products and obtain good publicity effect. The design and printing of handbags play a great role in expanding sales, establishing famous brands, stimulating the desire to buy and enhancing competitiveness.
As for the handbag printing process, the mainstream now is to fix two thick kraft papers with hot-melt cotton ropes, and then fix the kraft papers on paper bags. The handle of the shopping bag is "vertical" and there are no holes or protruding knots. Without taking off the bottom and loosening the handle, all parts of the shopping bag are bonded with "hot sol" by automatic bag-making machine to form a compact structure. Now many handbag printing plants adopt this technology.