Shanghai Old Temple Gold was founded in 196, and it is a century-old time-honored brand in China, where it originated and grew up. As the first gold retail enterprise in Shanghai after the reform and opening up, Old Temple Gold has grown rapidly with the brands of "Old Town God Temple" and "Old Temple" with rich cultural connotations. With the titles of "China Well-known Trademark" and "China Famous Brand", Old Temple Gold won the title of the first honor in the gold field in Shanghai Beach and even in China. Laomiao Gold has also established its own unique brand image of time-honored brand in the domestic jewelry industry and even on the international stage through cooperation with the world's top brand CHRISTIN DIOR, joint efforts with F1 on the field, holding an international jewelry exhibition dinner with China Insurance Association, and roadshow "Only Gold" with the World Gold Council. As the sole representative of China, Laomiao Gold has been on the podium of the World Gold and Diamond Conference for many times and won the international design competition for many times. Old Temple Gold has stepped on the pace of the times and landed in a beautiful and rich coastal city with a strong brand advantage, marking a new glory. At present, the company has gold factory, platinum factory, diamond company, platinum company, international trading company, cultural gift company, precious metal refining company, jewelry research and testing center and diamond processing center, as well as Chenghuangmiao head office, Diamond House and Nanjing Road Silver House, as well as 62 chain stores and sales outlets all over Shanghai urban area and suburban counties, and there are more than 2 national monopoly points with nearly 1, employees. In 21, the company established Laomiao Gold International Trading Co., Ltd. to meet the needs of WTO and actively participate in international diamond trade. At the same time, Laomiao Gold is the first member of the newly established Gold Exchange. The company has developed into one of the few large enterprises integrating commerce, industry and technology in China. Especially in the gold retail industry, the company's leading position is undoubtedly established, and its market share is expanding year by year. Sales in 2 was 93 million yuan. In 21, it reached 1.3 billion yuan. Old Temple Gold pays great attention to brand promotion and maintenance, and nearly 14 million yuan is spent on advertising every year. Its slogan "Old Temple Gold brings you good luck" is well known to women and children. At the same time, the company cooperates closely with DTC, World Gold Council and Platinum Association in all aspects, which not only makes the company's "Old Temple" brand famous throughout the country, but also drives the gold sales in the whole Chenghuangmiao area, making it the largest gold sales center in Shanghai and even the whole country. As the winner of the first quality flag in Shanghai's gold industry, Laomiao Gold took the lead in passing the ISO91 international quality certification, and the trademark of Laomiao was also awarded the titles of "Shanghai Famous Trademark", "Shanghai Famous Brand Product", "Focus on Promoting Commercial Brand" and "National Advanced Enterprise in Quality Management". The company was awarded the Best Gold Enterprise Award in Asia by the World Gold Council.