It is a niche brand.

PONY is a street brand in New York, USA, and is a niche brand in China. PONY initially focused on basketball-related products, and later also launched some canvas shoes and other styles. Its shoes have the iconic V-shaped pattern, unique design and comfort. However, in the domestic market, PONY is relatively less well-known, and its prices have not been hyped. Some running shoes are even less than 100 yuan. To sum up, PONY is a street brand in New York, USA, and is a niche brand in China.