A famous brand is a well-known brand or a strong brand. People study brands precisely to help enterprises create and use famous brands. We hope that through the study of famous brands, people will fully realize the role of famous brands and form a sense of famous brands. The great function of famous brand lies in its famous brand effect, which leads the progress and development of products, enterprises and society. As an enterprise asset, famous brands will have an impact on enterprises in terms of market development, capital expansion and personnel cohesion, so that enterprises have a magic weapon for success.

The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience. Values include functional interest and emotional interest.

In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection. Brand building is long-term.

In a narrow sense, "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is the general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing the concept, behavior, vision and hearing. This system is also called CIS (Enterprise Identification System).