Actually, there is no fixed formula. The following is just a brief introduction to the strategies and practices of some successful companies. Whether it has universal significance depends on different market environments and corporate environments.

(1) Three-point entry method of point, line and surface

Assume that a company selects a certain target market and determines it as the final target area to conquer. The specific entry method It is: first, implement the occupation of the point; secondly, after the marketing activity of the first point is quite successful, then select a second point near the target area; thirdly, after the line is formed, select a third point. The point should be able to form a circle surrounding the target area with the first and second points, so that the marketing area is formed. After the area is formed, a fourth point must be established. This point should be placed in the center of the target area. This is a very important point.

(2) Looking for market opportunities to enter the market

Five specific methods to look for opportunities to enter the market.

1. Look for ready-made opportunities.

When choosing the target market to enter, you should first find those "forgotten" market segments, and then further expand the market after establishing a firm foothold in these markets

This means that we do not imitate other people’s products, but should appear in the target market with an innovative attitude through our own research and development and innovation, giving consumers novel feelings and stimulation. The psychological need for novelty.

3. Implement creative promotion.

Any product has technological breakthroughs. Entering a new market does not rely on brand-new products as the only factor. Sometimes, some products can also be partially improved to improve marketing capabilities.

4. Adapt and change customers’ preferences.

To enter the market, you not only need to know what consumers in this market need and like, but you can also create customers, change customers' preferences through advertising, or establish new consumption concepts.

5. Understand and learn from competitors.

A Japanese company moved an automatic dishwasher produced by a competitor into its own laboratory, evaluated the performance, number of parts, cost structure, etc. of the dishwasher one by one, and evaluated each product. Measure a part to determine its design advantages and understand competitors' technical capabilities, production equipment and sales systems. On the basis of understanding and mastering the specific situation of the other party, designing products with better performance creates good conditions for entering the market. In general, to expand the market, we need to look for opportunities to enter the market, and looking for opportunities requires entrepreneurs to have observation, comprehensive analysis and imagination. It is regrettable to "miss the opportunity", but to "wait for the opportunity" and not create Chances are, there will be no big success.

(3) One-point concentrated entry method This is a commonly used method in guerrilla warfare and is also suitable for the use of marketing entry strategies.

(4) Market leader entry method This is a method of using the influence of market leaders to enter the market.

There are many kinds of goods in the modern market, new products are changing with each passing day, and advertising and promotions are all new. It is difficult for consumers to judge the quality and performance requirements of products. They can only seek advice from professionals, scholars or authoritative agencies and groups. Assist and listen to their opinions. This kind of individual or unit that has important influence in the minds of consumers is called a market leader.

Market leaders generally include three types:

① Management and mass communication units ② Directly influencing people ③ Indirectly influencing people.

When enterprises expand and enter the market, they should pay attention to the following roles of market leaders:

①Analyze and predict product development trends;

②Through various Formally explain the performance and use of the product, and improve consumers' awareness of the product;

③Use the prestige of the market leader to exert his professional influence;

④Through market leaders Listen to market information feedback;

⑤ Listen humbly to the opinions of market leaders and improve marketing work.

(5) Advertising first-entry method In the early stages of entering the market, it is very important to win the first batch of customers through advertising.

It is necessary to strengthen cooperation with wholesalers and dealers, or cooperate with them to provide cover from the side, or jointly conduct advertising and carry out joint frontal attacks;

Secondly, strengthen the The promotion of enterprises and trademarks involves vigorously promoting their trademarks to establish the image of the enterprise and give consumers a good impression. This is the same as meeting new friends. Say hello first to give people a good first impression, and then touch on actual problems.

Hope it is useful to you... Of course, different industries, different brands, and different markets to be launched have their own particularities, so please make a thorough analysis of your own brand before planning to put it into the market. Strategic route.

If a foreign brand enters China's inland market, it must consider the issue of "acclimatization"