At the conference site, Shui Mu Nianhua Group was not only invited to be the IP manager, but also gave the car owners a four-fold gift of "Good Life". As the first mass-produced car in the industry with Baidu's "ERNIE Bot" model, Chang Anyida made great efforts to "roll" the compact car upside down this time.
The name "comfortable" is "loud"
Chang 'an Yida represents the master's yearning for a better life and is easily remembered by people. It should be remembered that this car has four "new generation" advantages at the beginning of its release, challenging the joint venture brand. No matter in quality, aesthetics, intelligence, science and technology, we have come up with our own housekeeping skills, and strive to create a product image of "quality beautiful and intelligent new family car" to provide consumers with an easy-to-open but inexpensive product. In fact, Chang 'an Yida does have "two brushes".
First of all, in terms of easy driving performance, Chang Anyida has considered it comprehensively. Many consumers who buy 80,000 yuan compact cars are real novices. Whether they can drive a good car and go home safely from work is the focus of everyone's consideration. Yida's "private escort" can turn a novice into an old driver. It is equipped with IACC integrated adaptive cruise system. As a higher level of active safety and driving assistance, it supports stop-and-go function and can automatically follow the car. In a congested city, this system is simply a "helper" in absent-minded driving, which makes driving a lot easier.
In addition, this car is also equipped with 540 HD panoramic images. In addition to 360-degree images, it also has 180-degree chassis perspective function. There are pits or stones under the car, which can be seen at a glance through the central control screen, eliminating the blind area of driving sight and doubling driving confidence.
The "good times" in the cockpit are being created.
The family's beautiful and warm time in the car always exudes happiness. Chang Anyida turned the cockpit into an "amusement park". For example, its on-board camera supports the camera function, which can control the camera through voice and gestures, reminding people of the "photo stickers" that were often taken when they were young, and recording good times.
And Schleswig KTV can turn Yida into a mobile "K room". In addition to a series of karaoke operations, such as searching songs, ordering songs, singing and cutting songs, there is also a professional pre-effector of KTV, which actively optimizes the sound line and makes the whole family intoxicated. Shout a voice, it feels absolutely refreshing. Of course, the intelligent panoramic skylight of Star Domain combined with dark gray glass and shutters, as well as the outdoor light show with online songs, can turn solo music into crowd music, and the atmosphere is full directly, and this function supports the opening and closing of cars. Is it sweet?
Considering that a considerable number of compact car buyers in the 80,000 class are young people who have just worked, they have young families and young children. If a car can become a "nanny artifact", it will definitely be favored. Changyida is equipped with IMS passenger monitoring system, and the driving owner can check the status and trends of the children in the back row in real time through the central control screen, making driving safer. Then, if the child is older, you can also use Xunfeiyu OS4.0 car-mounted system to play rich children's songs, stories and other entertainment content on the children's channel. What can parents worry about if their children are taken care of? The negative ion air purification device carried by this car can effectively kill the bacteria inside the car, and the air inside the car is still clean despite the heavy smog outside.
Blue whale power is really "powerful". Home control can be satisfied.
Changan Automobile's famous Blue Whale 1.5T engine was directly transferred to 80,000-class Yida. This car is a new generation NE 1.5T engine of Blue Whale. With high geometric compression ratio and deep Miller cycle combustion technology, Yida's fuel consumption per 100 kilometers under WLTC comprehensive working conditions is only 5.99 liters.
In terms of safety, Yida adopts high-strength steel cages, and the application ratio of high-strength steel is as high as 77.2%, with the highest steel strength 1500 MPa. In addition, the roof and side walls welded by laser can provide a stronger safety fortress for car owners. In terms of active safety, Changan Yidong is also in place in its class. It is equipped with a pre-collision warning system. When there is a danger of collision with the vehicle in front, Chang Anyida will remind the brakes by sound warning and point brake warning, while the lane departure warning function can give an alarm by sound and image when the wheels hit the lane line when the lane is clear.
abstract
At the same time when Changan Yida went public, it launched the "Four Gifts for a Better Life", including a car purchase of 60,000 yuan for three years, a replacement subsidy of up to 4,000 yuan, a car right of 588 yuan worth 4,000 yuan (including three or six basic maintenance+first insurance competing packages), free basic traffic for life, free value-added traffic for three years (2G/ month) and free OTA upgrade for life. The price and gift package given by Chang Anyida fully reflect its determination to establish the A-class compact car market, and the concept of "quality, beauty and intelligence" of this car is bound to attract the attention of a group of entry-level young consumers.
This article comes from the author's hip hop car, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.