Current location - Trademark Inquiry Complete Network - Trademark registration - What is the difference between Suzhou Daoxiang Village and Beijing Daoxiang Village?
What is the difference between Suzhou Daoxiang Village and Beijing Daoxiang Village?

The differences between Suzhou Daoxiang Village and Beijing Daoxiang Village are as follows

1. Different founding times

Suzhou Daoxiang Village was founded in 1773 AD (the 38th year of Emperor Qianlong of the Qing Dynasty). Suzhou Daoxiang Village, which has been inherited for more than a hundred years during the Republic of China, has gone through two and a half centuries since the 38th year of Qianlong's reign. It is a true Chinese time-honored brand. Beijing Daoxiang Village was established in 1983.

2. Different products sold

The products sold by Suzhou Daoxiang Village include pastries, moon cakes, bread, rice dumplings, etc. They mainly use rice noodles to make snacks, and the product types are relatively concentrated. When it was first established, Beijing Daoxiang Village also focused on southern pastries. In recent years, it has begun to take the route of Beijing specialties. The products sold are not limited to pastries, and non-staple food products also account for a relatively large proportion.

Suzhou Daoxiang Village attaches great importance to the inheritance of traditional production techniques, with a genealogy that can be traced back to six generations. Today, Daoxiang Village in Suzhou still follows the master-apprentice system, passing down the craftsmanship left by the Chinese nation from generation to generation. In 2009, "Daoxiang Village Su-style Mooncake Making Technique" was included in the Jiangsu Province Intangible Cultural Heritage Protection List.

Beijing Sanhe Daoxiang Village is also famous for its "Daoxiangcun" brand name. Its origin is relatively late. It was established in 1983 in the name of restoring the "Daoxiangcun Nanhuo Store" during the Guangxu period. The two have no inheritance relationship. Beijing Sanhe Daoxiang Village has a relatively late origin. Hedaoxiang Village is actually a new enterprise of the "post-80s" generation.

In short, Suzhou Daoxiang Village and Beijing Daoxiang Village are two different companies, and their product operations also have their own characteristics. Suzhou Daoxiang Village has more than 600 specialty stores covering most of the country. Its pastries are sold to more than 30 countries and regions around the world. Suzhou Daoxiang Village has become an iconic business card. Beijing Daoxiangcun's market mainly focuses on the city's periphery, adopting a "front store and back factory" model to transport pastries produced at the base to various regions for sale.