1. Difference in legal nature.

The product name is the brand name. The brand name is an economic term, while the trademark is a legal term and is protected by the trademark law. After registration, you can enjoy the exclusive rights of the trademark.

2. There is a difference in quantity.

An enterprise can usually register multiple trademarks in different forms on its own, but the number of brands established by an enterprise usually is not too many.

3. Functional differences.

The function of a trademark is to closely associate the product with the enterprise and serve as a logo. The connotation of the brand is the image of the entire enterprise. In fact, the relationship between trademarks and brands is very close. Enterprises usually register the brand as one of a series of trademarks.

The product name contains both Chinese and English, or Chinese pinyin. There are also company or product abbreviations corresponding to the full name, such as: ZTE Corporation, abbreviation: ZTE, English abbreviation: ZTE.

The company or brand name should have a unified standard font, standard color, and standard size to distinguish it from similar companies or products. Enterprise and product names are used in all aspects of the company's daily products, services, offices, marketing activities and other company operations to form a complete and unified enterprise CI system. Therefore, the product name is the most important element in the corporate identification system.

Baidu Encyclopedia - Trademark Registration

Baidu Encyclopedia - Product Name