In recent years, Li Ning really likes to highlight his brand logo on clothes, whether it is Chinese characters, pinyin or trademarks, it will be very large and even covered all over his body. This is confidence in the brand and affirmation of its own value.

More than p>2 years ago, there were only two grades of sports brands, first, foreign brands, and second, domestic brands.

In fact, in those days, most people couldn't tell the high and low grades of Nike shoes, and few people could afford them that were too high-end. Therefore, the position and size of the hook on Nike shoes directly determine the future market sales of this pair of shoes. The brand value of foreign brands like Nike and Adidas is obvious to all. Even if ordinary people don't need the performance they provide, they want to prove their economic strength through the brand value and market value they represent.

Although domestic brands have introduced many classic styles and designs for many years, they are far behind foreign brands in market value. Therefore, the inherent sense of cheapness of domestic brands is also printed in the minds of ordinary consumers.

for example, when the old shoes suddenly rose a few years ago, it was some foreign brands that suddenly brought this trend. Some domestic brands also quickly launched their own old shoes, but I noticed that most of these domestic brands hid their own brand LOGO to varying degrees.

some brands even put the LOGO only on insoles and rubber soles, which is completely invisible from the outside! This really shows that it has no confidence in the value of its own brand, and it can clearly realize that once the LOGO is exposed, the sales volume will be greatly reduced.

In the last two years, Li Ning, Anta and Peak, as the top three domestic brands, have gradually jumped out of this strange circle, among which Li Ning is the most radical. Li Ning is not only in clothes, but also in sports shoes, which is bound to enlarge the brand LOGO to the most obvious position.

Li Ning is the pride of a domestic sports brand. It has been in business for 25 years, from glory to predicament, and set out again to find its original intention. It is also a kind of confidence in its own culture and brand that logo is printed all over its clothes.