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Dunloop’s brand interpretation

The Dunlop brand consists of three parts.

(1) The flying D: symbolizes youth and vitality, as well as the inheritance of the innovative spirit of the century-old brand "DUNLOP". The sharp arrow on the front means the indomitable spirit and determination to overcome various difficulties on the journey.

(2) DUNLOP: DUNLOP represents the desire for the unknown journey and the yearning for the infinite scenery ahead. At the same time, "DUNLOP" also means comprehensiveness and safety. As you embark on the road to the future, I believe you are the most extraordinary version of yourself!

(3) Leader in self-driving travel equipment: brand appeal and final destination. If the brand appeal is a journey, then it will be our destination, but the most exciting journey is always the next stop.

The Dunlop brand uses orange as its main color, symbolizing fashion and dynamism. "DUNLOP", a century-old brand, is expressed in orange, which means the perfect combination of inheritance and innovation. The final "self-driving travel equipment leader" is displayed in white fonts, reflecting the professionalism and meticulousness, simplicity and reliability, sturdiness and durability of this brand's products.