The purpose of Li Auto's application for the Li Xiang Travel trademark is first to prevent some vicious market competition, secondly to strengthen market penetration, thirdly to strengthen some consumers' psychological concepts, and thirdly to protect the company. long-term development benefits. It is necessary to explain and analyze Li Xiang’s application for the Li Xiang Travel trademark from the following four aspects, and what is the purpose of doing so.

1. Prevent some vicious market competition?

The first is to prevent some vicious market competition. Vicious competition in some markets is very annoying to many business systems. , because some businesses will choose to compete in inappropriate ways in order to achieve their own interests, so Ideal is making arrangements in advance.

Second, strengthen market penetration?

The second is to strengthen market penetration. The reason why it is necessary to strengthen market penetration is that it can help Li Auto gain more development in the market. resources, and will help Li Auto gain a better technical advantage in the long term, which Li Auto needs to ensure.

3. Strengthen the psychological concepts of some consumers?

The third is to strengthen the psychological concepts of some consumers. For consumers, their current psychological concepts are at the high end. electric vehicles, so they need to strengthen some of their concepts for second-tier new energy vehicle brands so that Li Auto can ensure sufficient sales.

Four. Protect the company's long-term development interests?

The other is to protect the company's long-term development interests. The reason why the company's long-term interests need to be protected is that it can make its own There is a lot of potential value in development, and the company's business model can be well protected from being harmed by some underhanded means.

Things that an ideal company should do:

Technological innovation should be strengthened to better meet some development needs, because technological innovation is the first driving force and can help enterprises Better realize some potential values ??and future blueprints.