The advantages are as follows:

1. Brand advantage. "Xinhua Bookstore" is a golden sign and a well-known trademark. It has a considerable number of loyal customers and is a huge intangible asset.

2. Real estate and network advantages. Xinhua bookstores are mostly built in central areas of cities and towns with convenient transportation. The geographical advantages and convenient transportation bring huge customer flow and high profit income to the book distribution group, effectively reducing investment costs.

3. Funding and policy advantages. At present, Xinhua Bookstore is still the main distribution channel for teaching materials and teaching aids. As the main channel for my country's book distribution industry, Xinhua Bookstore enjoys unique policy advantages. The state provides support and tilt in fiscal and taxation policies, which has significantly improved the comprehensive strength of Xinhua Bookstore and achieved considerable development and progress.

4. Resource advantages. After 83 years of development, Xinhua Bookstore’s asset scale and marketing resources are comparable to those of non-private bookstores. Its staff and business level are more professional, and it has accumulated profound experience and formed relatively extensive and close social relationship resources.

Book distribution channels

1. Publishing unit’s own distribution system

This is a distribution system in which the publishing unit has the total distribution rights. Ten years ago, our party established the principles and policies of reform and opening up, and various publishing units also took action one after another, carried out a series of fruitful explorations and attempts, and successively moved towards the road of self-publishing. The publishing house's self-distribution enables the publishing house to basically complete the transformation from a production type to a production and operation type.

It alleviates the contradiction in society between the difficulty of buying books and the difficulty of selling books, and enables the publishing house to obtain better economic benefits. Over the past 10 years, self-published publishing houses have been full of reform vitality, and the number of self-published publications has increased year by year. According to incomplete statistics, the number of books issued by each publishing house generally accounts for about 30% to 80% of the total number of books issued by the publishing house.

2. Xinhua Bookstore Distribution System

The Xinhua Bookstore Distribution System is the largest and most important publication distribution channel in my country. Xinhua Bookstore was founded by party in Yan'an in 1937. At that time, its business included publishing, distribution, and printing to meet the people's growing spiritual and cultural needs. Later, the People's Publishing House was separated from the Xinhua Bookstore to specialize in publishing, and the Xinhua Printing Factory was separated to specialize in printing.

Xinhua Bookstore has a general management office, which was transferred to the Xinhua Bookstore Head Office in 1951 and is responsible for the management of Xinhua Bookstores in all provinces across the country. This is how this system came about. Xinhua Bookstore is a giant purchaser for publishing houses, so big that it can bully publishing houses as much as it wants.

For example, if the purchased books are not sold out, they can be refunded to you; for example, every time the payment is made, it is like they are giving you a reward; for example, while he is buying books from the publishing house, he is also buying books from the publisher. The bookseller buys the same book at a lower discount, and if it cannot be sold out, it will return it all to the publisher - yes, including the books bought from the bookseller - and make a profit from the price difference.

3. Private bookstore distribution system

Private publishing companies and publishing houses usually cooperate in publishing. In cooperative publishing between private publishing companies and publishing houses, the private companies usually have an advantage and dominant position. , the publishing house is in a passive and cooperative position. Because the publishing resources at this time are all controlled by private publishing companies, but because there is no book number, it must be published and distributed in cooperation with the publishing house (the publishing house has book number resources).

To use an inappropriate analogy, this method of cooperation is similar to "borrowing sperm to give birth to children", and this "essence" is the book number. The main channel, Times Publishing Network, is the channel of Xinhua bookstores in various places; the second channel is the private book channel, such as private book wholesale companies in local book wholesale markets.

Xinhua Bookstore and Publishing House are both state-owned enterprises and have more mutual recognition in the system. Generally, the Xinhua Bookstore system prefers to purchase from publishing houses. If books from private companies want to enter Xinhua Bookstore, they generally need relevant authorization and issuance certificates.

4. Other professional state-owned bookstore distribution systems

Mainly include foreign language bookstores and antique bookstores (such as Chinese Bookstore, Shanghai Ancient Book Bookstore, etc.).

5. Issuing institutions with foreign capital

Foreign investors must go through certain application procedures and obtain the "Publication Business License" after approval, and then they can operate the corresponding wholesale and retail of publications. business.

6. Book import and export agencies

Book import and export agencies should have the ability to review the content of imported publications and hold a publication import business license.

7. Concurrent book distribution institutions

In summary, only those with a "Publication Business License" can distribute and sell books.