Yuyuan Shopping Mall is located in Yuyuan District, Huangpu District, Shanghai. It has been the political, economic and cultural center of Shanghai for more than 700 years from Yuan, Ming and Qing Dynasties to the early years of the Republic of China. Known as the "root of Shanghai", it is a unique cultural symbol and business card in Shanghai. Fiona Fang Yuyuan Shopping Mall, which covers an area of 5.3 hectares, originated from the Old Town God Temple Market in Tongzhi period of Qing Dynasty more than 40 years ago. Thus, it constitutes the materialized display of Shanghai's 700-year history and the visual deduction of Shanghai's urban civilization. With its rich cultural heritage, rich folk customs and distinctive commercial features, Yuyuan Mall has become the most China-featured place in Shanghai, enjoying a high reputation at home and abroad.
Yuyuan Mall, a century-old classic, has developed into a domestic first-class comprehensive commercial group and listed company integrating gold and jewelry, catering, medicine, department stores, food, real estate, import and export trade, financial investment and other industries (600,655), with commercial facilities of nearly/kloc-0.3 million square meters and annual passenger flow of more than 37 million.
Yuyuan Mall has two well-known trademarks in China, 14 in Shanghai, and many industrial brand resources with Chinese time-honored brands and century-old stores as the core. Its business performance ranks first among large retail enterprises (single enterprises) in China for ten consecutive years, and ranks among the top 500 most valuable brands in China.