Three Squirrels Co., Ltd. was established in 2012. The company is headquartered in Wuhu, located in Anhui Province. It is the first company in China to position itself as a pure Internet food brand, and it is also the largest sales company in China. Food e-commerce company.

As soon as the "Three Squirrels" brand was launched, it was immediately favored by venture capital institutions. It successively received US$1.5 million in Series A angel investment from IDG and US$6 million in Series B investment from Capital Today. In 2015, Three Squirrels received an investment of 300 million yuan from FREES FUNDD. On April 21, 2017, the company disclosed its IPO prospectus for the first time and planned to list on the GEM of the Shenzhen Stock Exchange.

In March 2017, Three Squirrels submitted an IPO review to the China Securities Regulatory Commission. However, in October 2017, the China Securities Regulatory Commission website showed that the review status of Three Squirrels’ IPO was changed to “suspended review.” At that time, The suspension was initiated by Three Squirrels, and the reason given was "the signing attorney resigned."

On December 12, 2017, the China Securities Regulatory Commission issued an announcement and decided to cancel the review of the company’s issuance application files at the 72nd Issuance Review Committee meeting of the 17th Issuance Review Committee.

On June 25, 2018, the China Securities Regulatory Commission website showed that Three Squirrels was entering the IPO queue stage, and its review status was displayed as "Pre-Disclosure Update".

Basic introduction Company name: Three Squirrels Foreign name: Three Squirrels Headquarters location: Wuhu, Anhui Date of establishment: February 2012? Business scope: Nuts, dried fruits, tea, etc. Company type: E-commerce company Company slogan : Provide owners with the most cost-effective and safe products Annual turnover: 5.5 billion yuan (2016)? Number of employees: more than 3,000 Financing status: 70 million US dollars Founder: Zhang Liaoyuan Sales model: B2C Average age of employees: 24 years old Development history, sales model, corporate team, corporate mission, development vision, brand story, strategic planning sense, core ideas, corporate values, development history, Double Eleven record, Double Twelve record, awards, core competitiveness, main products, Nut series, dried fruit series, scented tea series, corporate events, development history Three Squirrels was established in 2012 and has completed two rounds of financing totaling US$7.5 million, specifically: In March 2012, it received US$1.5 million in Series A investment from IDG Capital , received USD 6 million in Series B investment from Capital Today in May 2013. In 2014, Anhui Three Squirrels E-Commerce Co., Ltd. once again received the third round of angel investment of US$16.27 million (equivalent to 120 million yuan) from two overseas funds, Today Capital and IDG Capital, for the construction of the Three Squirrels smart integrated food park project. . On September 16, 2015, Three Squirrels founder Zhang Liaoyuan announced in Wuhu, Anhui that Three Squirrels had received the fourth round of financing, with a total amount of 300 million yuan and a valuation of Three Squirrels of 4 billion yuan. On April 22, 2017, snack food e-commerce company "Three Squirrels" officially submitted its listing prospectus and plans to list on the GEM. On August 15, 2017, the Food and Drug Administration’s notice on the unqualified conditions of three batches of food (2017 No. 135) pointed out that the products sold by Tmall Supermarket on Tmall (website) mall were labeled as produced by Three Squirrels Co., Ltd. In pistachios, the mold detection value is 70CFU/g, which is 1.8 times higher than the national standard (not exceeding 25CFU/g). The inspection agency is Shanghai Food and Drug Inspection Institute. On December 12, 2017, the China Securities Regulatory Commission issued an announcement stating that in view of the fact that Three Squirrels Co., Ltd. still has relevant matters that require further verification, it decided to cancel the 72nd meeting of the 17th Issuance Review Committee and the issuance application files of the company. review. According to previous arrangements by the China Securities Regulatory Commission, Three Squirrels’ IPO application will be reviewed on December 13. On May 10, 2019, the official website of the China Securities Regulatory Commission showed that Three Squirrels Co., Ltd., an "Internet celebrity snack brand", will make its debut on May 16. Sales model "Three Squirrels" mainly relies on Internet technology and uses B2C platforms to implement online sales. With this sales model, "Three Squirrels" quickly created a new food retail model featuring fast and fresh food products.

This unique business model shortens the distance between merchants and customers, ensuring that customers can enjoy fresh and perfect food. It pioneered the use of the Internet for online sales of Chinese food. With its unique sales model, it ranked first in the Taobao and Tmall nut industry in terms of sales on Double Eleven in 2012, with daily sales of nearly 8 million. Its rapid development has created a miracle in the history of Chinese e-commerce. Sales of Three Squirrels exceeded 300 million in 2013. Corporate Team "Three Squirrels" is an Internet food brand founded by its founder and CEO @squirreldaddy_Zhang Sanfeng (Zhang Liaoyuan) and a group of entrepreneurial teams composed of its winter noodles from all over the country. During his tenure as a professional manager, Mr. Zhang Liaoyuan built Anhui's most famous agricultural product brand in 10 years and a well-known online nut brand in one year. His strong brand marketing concept and grassroots background enable him to quickly grasp consumer psychology, and he is known as the "e-commerce brand advocate" in the e-commerce industry. Three Squirrels is a brand new entrepreneurial team formed by him. This team is gradually expanding, from the original 5 founding members to 700 people. The average age is 23 years old. It is a team with great vitality and challenge. Young team. Three Squirrels Founding Team Recently, the Internet nut boss "Three Squirrels" has become really popular. It turns out that the heroic boss gives out cars and high-end mobile phones as year-end bonuses to outstanding employees, and the same was true for last year's prizes. Corporate mission: Create an ecological agriculture industry chain in the Internet era. Three Squirrels LOGO 1. The LOGO is based on the cute flat version of three squirrels, highlighting the animation of the company. 2. The overall logo shows a triangular trend, with a rounded arc on the lower edge of the graphic, symbolizing stable and harmonious development.

3. Xiao Mei opens her hands, which means embracing and loving each of our masters; Xiao Ku clenches his fists, symbolizing that we have a strong team and strength; Xiao Jian’s upward gesture symbolizes style Our youthful vitality and never-ending, courageous attitude. Development Vision The value of our existence is to continuously create new value for our owners and partners. Be a transparent, simple, trusting company. Entrepreneurship Declaration In the 1980s, reform and opening up brought about the birth of Fool; in the 1990s, brand revival and the rise of Qiaqia; in the 2000s, channel innovation led to Laiyifen’s breakthrough; in the 21st century, the Internet wave swept the world, and the e-commerce industry emerged ; Today, we are a group of lunatics chasing dreams, gathered together, loyal to a common belief, changing, subverting, creating together, and committed to building an agricultural ecological industry chain in the Internet era! Brand Story: The 1-yuan WeChat red envelope attracted investigation and punishment. As the largest food e-commerce company in China, Three Squirrels is also at the forefront of the country in building a clean government culture. Zhang Liaoyuan, CEO of the company, made it clear to the company's employees and many partners: The Internet should not only change the business model, but also establish a new business method of integrity and contract spirit. Internet + clean government, we will practice together OK! The Three Squirrels ICAC was established. This is an almost "unhumane" case of corporate integrity. During the Spring Festival of 2015, a staff member of a company in Wuhu sent WeChat red envelopes to friends during the Spring Festival. Each red envelope cost 1 yuan. As a result, three squirrels, salesperson Shu Xiaoye, received this WeChat red envelope. At that time, the WeChat red envelope also included a message: "Excuse me." After the incident occurred, Shu Xiaoye took the initiative to report it to the Squirrel Integrity Committee in a timely manner and refunded 1 yuan. Because of this 1 yuan red envelope, the three squirrels quickly launched the investigation mechanism. This came as a surprise to the company's staff. The "Penalty Management Plan" in the "Squirrel Partners Integrity Management Plan" of Three Squirrels clearly stipulates: Bribery (with a value of less than 5,000 yuan) through Alipay, WeChat red envelopes and other means will be punished with Level 2 anti-corruption penalties: Integrity interview, suspension of cooperation and fine. As a result, because of this 1 yuan WeChat red envelope, the company was suspended from cooperation for 2 months. More severe cases of corporate integrity abound in Three Squirrels. On May 10, 2014, the cooperative company Lin'an Fayuan provided accommodation to Three Squirrels employee Shu Yangming, which violated the company's integrity regulations. As a result, Three Squirrels stopped cooperating with Lin'an Fayuan for two months. In early 2014, Zhejiang Sanmen Construction Engineering Co., Ltd. paid a bribe of 5,000 yuan to Three Squirrels employees.

Three Squirrels directly decided not to cooperate with the company in any form in the future, and gave employees who took the initiative to report and hand over the money a 2,000 yuan reward. The average age of employees is 24 years old. The average age of the 1,600 employees of "Three Squirrels" is only 24 years old. In order to encourage young people, the company has selected a number of post-90s supervisors. Some young people with short working hours but outstanding abilities quickly stepped into leadership positions. Talking about the future, Zhang Liaoyuan hopes to build "Three Squirrels" into a leading e-commerce brand in the food industry. "It is not difficult to start a business but difficult to stay in business. The company's expansion will one day encounter bottlenecks. At that time, only scientific management can Only then can the company go further.” In the office area of ??Three Squirrels, employees slide downstairs via slides and jointly hold "Squirrel Classes" with universities. Recently, Squirrel Group signed a "strategic cooperation" contract on human resources cultivation with Anhui Vocational and Commerce Vocational and Technical College, a "century-old school" in Anhui Vocational Education. complete. According to the preliminary agreement reached by both parties, the e-commerce "Squirrel Class" and "Squirrel Business School" have a preliminary cooperation framework. Both parties are determined to build the future "Squirrel Business School" into the "Whampoa Military Academy" for Chinese e-commerce talents. "Squirrel Class" unveiled. According to the vision of both parties, in the future "Squirrel Class" and "Squirrel Business School", academic education and vocational education will be integrated. Classes will be set up not only in colleges but also in companies. The teaching content will include The textbook content and the company's practice are both in parallel and advancing simultaneously. The core idea of ??strategic planning brings enterprises closer to consumers through four basic points: Brand: Let consumers recognize the Three Squirrels brand Speed: Let products reach consumers faster Service: Let customers get the most personalized products Service quality: Make product quality more stable and safer Four modernizations: Brand animation: Allow more interactive communication with customers in the new media era Data information platform: Self-service research and development to establish a complete data information system platform Logistics and warehousing intelligence : Set up logistics controllable nodes and improve national logistics and warehousing planning. Product information traceability: Let product information be traced back to the source and establish a systematic mechanism for product information. Corporate values. Loyal to faith. Loyal to faith. Based on such a belief: To realize the goal of serving all mankind. Looking for the highest quality, freshest and healthiest forest food, we must understand the importance of customers first, as a company can survive without losing customers; the importance of company interests, only by safeguarding company interests at all times can we ensure development momentum; The importance of employee interests. Based on the above two points, we create the employee happiness index. Dare to change. We are in a rapidly changing Internet era. Dare to change. We are experiencing an era of change in the Chinese food industry. As the pioneers of the Internet food industry, we need courage, innovation, and embrace change. , To change the world, start by changing yourself. Relentless Perseverance We always believe that only choosing to give up is the real failure, and choosing to persist means the possibility of success. Pressure is the biggest driving force for success. In the face of pressure, the only way is to persevere and persevere. Success is often just Because I held on for a while longer! Sharing and Collaboration We are in an open, fast, and changing Internet era. The power of one person is weak if we persist. We only have to share everyone's limited knowledge. Together, we are a powerful force of knowledge. Collaborate with everyone. Limited power, when brought together, becomes a powerful cohesion! We believe that if a team wants to go further, it must possess the following two points. First, continuous learning can enable it to have stronger capabilities in the future. Second, noble moral character is the only way for us to create high cohesion in the team. , necessary requirements. Study every day and make progress

We believe that if a team wants to go further, it must have the following two points: First, continuous learning can make itself stronger in the future. Sharing and collaboration. Second, noble moral character is the only and necessary requirement for us to create high cohesion in the team.

Development History On February 16, 2012, Three Squirrels’ initial team of five entrepreneurs established the Three Squirrels brand in Wuhu, Anhui Province. On March 10, 2012, it received an angel investment of US$1.5 million from IDG Capital. On May 30, 2012, it was established in Wuhu. The national high-tech zone completed the construction of the headquarters and factory. Study every day and work hard. There are more than 50 team members. On June 19, 2012, the trial operation was launched on Taobao (Tmall Mall). 1,000 sales were completed in 7 days. July 2012 On the 22nd, the sales entered the 50th place in the nut category of Tmall Mall. On August 23, 2012, it only took Three Squirrels 63 days from the first order to the daily sales of 1,000 orders (100,000 yuan), setting a record for the development of e-commerce. of miracles. On August 25, 2012, the 65th day after Three Squirrels went online, it jumped to No. 1 in Tmall’s nut category. On November 11, 2012, it participated in the Double Eleven promotion for the first time, with daily sales of 7.66 million, setting a new record for the highest daily sales of a single store in the Tmall food industry, and ranking first in the sales of snacks and specialty products. In December 2012, China's authoritative entrepreneurial finance magazine Chuangye Bang selected Three Squirrels as "Top 100 China's Annual Innovation and Growth Enterprises in 2012". On January 31, 2013, monthly sales exceeded 22 million, ranking first in the entire network 2013 In April 2013, Three Squirrels won the title of "Top Ten Companies in Nut Roasting Marketing in China". In May 2013, it received another $6.17 million Series B investment from Today Capital and IDG Capital. On June 19, 2013, without relying on Taobao for publicity, it only Relying on the influence of old customers, the daily sales exceeded 3 million, and the total sales during the entire anniversary event were 7 million, creating another industry miracle. On August 22, 2013, the Squirrel Team won the "Top Ten China Innovative Products in 2013" (Service Category) On November 26, 2013, it was once again awarded the "Top 100 China's Annual Innovation and Growth Enterprises in 2013" by Chuangye.com. On December 12, 2013, its daily sales exceeded 20.2 million, ranking first in food sales across the entire network. On December 16, 2013, the groundbreaking ceremony of the first phase of the Three Squirrels E-commerce Industrial Park and Squirrel Nest project was successfully completed, and the construction of the Squirrel Basic Project was officially launched. On December 27, 2013, the annual sales of the entire network exceeded 300 million yuan. In January 2014, monthly sales exceeded 160 million yuan. Squirrel had its second crisis and made a compensation policy to its owners, with a total compensation of 810,000 yuan. All employees participated in the crisis battle, once again demonstrating the power of Squirrel's values ????in 2014 In February, the CEO determined to achieve a sales target of 10 billion by 2020, and defined 2014 as the foundation year, which meant laying a solid foundation for Squirrel's long-term development. In March 2014, IDG Capital and Today Capital added an additional RMB 100 million in Series C investment. The market value of Squirrel Company exceeds RMB 1 billion. In 2015, Three Squirrels has received the fourth round of financing, with a total amount of RMB 300 million. All funds were received on September 15. The investor in this round of financing is the fund FREESFUND (Feng). Rui Capital). On December 12, 2016, Three Squirrels’ annual omni-channel sales exceeded 5 billion yuan for the first time, reaching 5.044 billion yuan. On the afternoon of June 9, 2017, Three Squirrels officially announced its cooperation with the idol group TFBOYS to launch entertainment marketing. On August 29, 2017, the groundbreaking ceremony of Three Squirrels (Wuwei) Comprehensive Industrial Park was held in Wuwei County Economic Development Zone, Wuhu City. Double Eleven results On November 11, 2012, the Three Squirrels flagship store, which had been online for just over 4 months, had a transaction volume of 7.66 million on that day. It won the first place in the snacks, nuts and specialty products category, and successfully shipped nearly 100% of the products within the agreed time. 100,000 orders. It has become a benchmark for rapid development in the industry, and has once again created a miracle for China’s food e-commerce. It has since established Three Squirrels’ leading position among Internet food brands. In the 2013 Tmall Double Eleven event, the industry's legendary sales reached 35.62 million in a single day, and it has been the champion of the food e-commerce industry for two consecutive years. At the 2014 "Double Eleven" online shopping carnival, it set a new record for China's e-commerce food sales with a single-day sales of 102 million yuan. At 24:00 on November 11, 2015, the single-day transaction volume of Three Squirrels on the "Double Eleven" network reached 266 million yuan. At 24:00 on November 11, 2016, the single-day transaction volume of Three Squirrels on the "Double Eleven" network reached 508 million yuan. Compared with the sales of 266 million yuan on the same day last year (2015), the amount increased by 90%.

Double Twelve Record: On December 12, 2013, daily sales exceeded 20.2 million, ranking first in food sales across the entire network. Awards In December 2012, Three Squirrels won the "Entrepreneurship State 100" award and became one of the top 100 innovative growth companies in China in 2012. It was the only company in Anhui Province to win this honor; it has produced companies such as Fanke, JD.com, 360, Baofeng, etc. A large number of cattle companies, and Three Squirrels will also lead food e-commerce to open a new era! Although the core competitiveness is also based on nuts, Three Squirrels is positioned in the "forest system" and advocates a "slow food and happy" lifestyle. The broader product categories and abstract brand positioning have surpassed the segmented physical image of "nut e-commerce" that Zhang Liaoyuan is familiar with, and are much more difficult to control. But Zhang Liaoyuan believes that the foundation of marketing positioning lies in the supporting resources behind it. Obviously, with experience, channels, and funds, he feels he has the confidence. Original 9OFS user experience. Origin of ingredients: Origin. Do not select non-original places: Squirrel Family’s raw materials are all selected from farms of origin around the world. Do not select unless they are good nutrition: Squirrel Family pays attention to the health and nutritional attributes of each raw material. Do not select unless they have good taste. : Squirrel Family believes that good taste must come from high-quality raw materials, the freshest throughout the process: Fresh

Temperature means freshness: Squirrel Family will either keep fresh at 0 degrees or keep fresh at 26 degrees at a constant temperature of 26 degrees according to product attributes before leaving the factory. This is the truth: Squirrel The company adheres to three inspections, raw material inspection, process quality control, and factory inspection. The environment is safety: Squirrel House builds a factory site environment that exceeds QS standards. These are safety guarantees. Excellent service: satisfaction. Pre-sales certainty: Squirrel House insists on continuous optimization. Jiahua’s online store layout allows customers to quickly understand the certainty of product sales: Squirrel Home’s customer service can help you solve all deterministic questions and consult after-sales certainty at any time: Squirrel Home believes that after-sales service is the key to real sales. Nut Series Pecan: One of the 17 kinds of pecans in the world, it is a pure wild fruit. It is a natural green food that is nurtured by the aura of the mountains and has no pollution. Macadamia Nuts: Also known as "macadamia nuts," they are considered one of the best table nuts in the world. The nuts are crispy, tender and delicious, with a unique buttery aroma. They are the best quality edible fruit in the world. Diaoguazi: Its real name is Gualouzi. The seeds of hanging melon are large and fleshy. They are rich in unsaturated fatty acids, protein, various amino acids and trace elements. They are the top quality among edible melons. Cashew nuts: Cashew nuts are valuable dried fruits and high-end dishes, containing 21% protein, 40% oil content, and high levels of various vitamins. It is one of the "four major nuts" (walnuts, almonds and hazelnuts) in the world. Dried fruit series Hotan jujube: Hotan big red jujubes produced are large, thin-skinned, small-core, thick-flesh, good-looking, dry and not wrinkled. The vitamin C content is seventy or eighty times higher than that of apples, and the carbohydrate content is 70 to 80 times higher than that of apples. Various vegetables and other fruits are high in calcium and are good food supplements. Ruoqiang gray date: small and beautiful, oval in shape, with crispy flesh, round and plump fruit, dark red after drying, and a lingering fragrance in the mouth after eating. Ruoqiang jujube is rich in vitamins A, B1, B2, B6, B12, C, P, etc. It is known as "natural vitamin pill", and is rich in 18 kinds of amino acids necessary for the human body, as well as calcium, zinc, iron, potassium , phosphorus, copper and other mineral elements. Blackcurrant raisins: They have a long growth time and are naturally black in appearance. They are rare raisins in the world. They are seedless and thick, with a pleasant aroma. They have the natural aroma of wine and are chewy. Scented tea series Barley tea: Barley tea is obtained by roasting barley and then boiling it. It has a strong aroma of wheat. Drinking barley tea can not only appetize, but also aid digestion and help lose weight. Genmai Sencha: Genmai Sencha is a fragrant health tea made by blending brown rice and green tea using rice as raw material, soaked, steamed, stir-fried and other processes. It not only maintains the natural aroma of tea, but also adds the aroma of fried rice. It tastes fresh, mellow and delicious, and combines the health care functions of tea with the nutritional value of rice. Squirrel LOGO Lotus leaf tea: Lotus leaf tea mainly has three functions: decomposing fat, eliminating constipation, and diuresis. Lotus leaf tea is a food rather than a medicine, so it has the advantages of non-toxic and safe. Freeze-dried lemon slices: Put one or two slices into a cup, add sugar according to personal taste, and brew with boiling water for two to three minutes. If the color changes, it will not affect consumption. They say lemon is a woman’s fruit.

A lemon can make a woman beautiful from head to toe - whitening, losing weight, removing spots, beautifying teeth, beautifying the body, beautifying hair, removing wrinkles... Corporate incident In March 2019, three squirrels were reported by many netizens that their dried fruit food was moldy and appeared moldy. The message from the bug left another impression. Ms. Liu from Anhui reported to Investor Network that in February this year, she bought a box of hand-peeled almonds (almond cores) from the Three Squirrels Tmall flagship store and found a bug when she opened the first bag. . In the photos provided, you can see a black insect the size of a melon seed lying on the peeled almond fruit, and part of the almond fruit has been eroded.