Gucci Group in Florence is the largest fashion group in Italy today. Besides fashion, Gucci also deals in wallets, shoes, watches, home accessories, pet products, scarves, ties and perfumes.
logo; brand mark
1. slub handle: GUCCI's slub bags are made of natural materials, and all bamboo is imported from China and Viet Nam. Natural materials, manual barbecue technology, not easy to break.
2. Equestrian chain: At the beginning of the 20th century, horses in Italy were the main means of transportation, so there were many people who made harnesses, and GUCCI was one of them.
The equestrian chain with horses is also an invention of GUCCI.
This famous detail design is not only beautiful, but also a memory of the past equestrian era.
GUCCI suede casual shoes with equestrian chains are a model in the history of footwear, and even the Metropolitan Museum of America has a pair.
3. The logo printed with paired letters G and striking red and green appears as GUCCI logo in GUCCI products such as briefcases, handbags and wallets, which is also the earliest classic logo design of Gucci.
The price of perfume is acceptable.
Clothing is very expensive. Pure canvas shoes without leather 1500 RMB.
More than 2500 yuan for single board
Others range from thousands to millions.
From the Italian high-end leather goods store to the super brand leading the global fashion, from the sudden family dispute to the rebirth and rise after tom ford took over, the story of Gucci from the cloud to the bottom, and then from the bottom to the cloud is really a legend.
Guccio gucci 188 1, the founder of Gucci, was born in Florence and worked as a bellboy at Savoi Hotel in London.
192 1 year, guccio gucci returned to his hometown of Florence and opened a shop specializing in leather and harness. With the expansion of business, the famous Via Condotti in Rome opened a new store.
Although there was a shortage of leather raw materials because of the war at that time, Gucci developed its creativity in time and produced a large number of cloth bags, which were very popular.
1939, Gucci's four sons joined in succession, and Gucci also transformed from an individual enterprise to a family enterprise.
1953, the first overseas branch opened on 58th Avenue in Manhattan, new york, and Gucci became an internationally renowned brand.
What's more worth mentioning is that Gucci is the originator of today's product brands. In order to ensure the quality, Gucci printed the brand name on its own products, which was the first initiative in the world fashion history.
Since the establishment of 192 1, Gucci has always taken the aristocratic route, with a luxurious style and a slightly tough masculinity.
1947, Gucci bamboo handle slub bag came out, and then classic double G logo with founder's initials, canvas bag lined with red and green ribbons and related leather goods came out one after another. Gucci and LV together become the most frequently counterfeited goods in the world.
The moccasins with horse-bit rings and flower scarves designed for Grace Kelly have been praised repeatedly, and wearing Gucci has already represented a social status and symbol.
Since then, Gucci, whose business has been growing rapidly, has not been smooth sailing. After entering the 1970s, the whole enterprise fell into a quagmire because it was tired of coping with the problem of counterfeiting and the interests struggle within the family.
1993, the third-generation heir Mauricio sold Gucci until the former president Domenico De Sole welcomed tom ford as the design director.
Tom ford once said: "When we talk about the history of Gucci, we must never skip movie stars and banquet celebrities, but I want to create a version of this history in the 1990s.
1995, tom ford chose a popular supermodel and displayed his sexy autumn fashion collection designed for Gucci on the stage with a minimalist but extremely provocative image.
The exhibition was an unprecedented success, which triggered a worldwide buying frenzy for Gucci. Ford completely changed Gucci's gorgeous style in the past and injected sexy genes, making Gucci almost the sexiest brand today.
Gucci tom ford held a glass of whisky in his hand and raised it to the audience in Milan's autumn and winter farewell show in 2004. He is calm and natural, as sexy and charming as the image he created for Gucci.